Riverbed invests to carve out a new brand identity


Riverbed invests to carve out a new brand identity

Subbu Iyer
Riverbed Technology


Brand Projections 2019

India’s rural internet growth is booming; the number of humans that will be digitally connected in the country will reach 627 million in 2019. Billions of dollars will be spent on digital transformation. Everything that Riverbed does and offers is aimed to address this digital transformation. It enables its customers to make these extraordinary human experiences possible and this is what differentiates Riverbed in the market.


Riverbed is the only company that can help organizations measure, manage and enhance digital experiences that lead to better and more powerful human experiences for customers, even citizens and governments. 


Transforming Customer Journey

Riverbed has transformed its business in a major way, transitioning from a company that sells products, to one that sells experience-based outcomes. This transition has been driven by customer demand – and most certainly influenced by the emergence of the Experience Economy - and has resulted in significant market momentum in India.


Riverbed understands that organizations in India and worldwide are racing to improve their digital performance to deliver more compelling human experiences. Unfortunately, traditional IT approaches fail to deliver the digital performance end users expect and fall short of providing a great human experience. It’s this market reality that drives the company’s business strategy and technology offering as well as its brand purpose.


Riverbed also helps IT quickly identify and respond to threats; empower users with fast, secure connectivity to the resources they depend on for business execution; and continuously safeguard corporate data without disrupting its availability. The results: stronger security and better business performance.


Action Plan

Riverbed is investing heavily in accelerating its brand awareness in India and around the world, in addition to delivering a killer technology platform that enhances digital performance across every aspect of its customers’ business.


Riverbed has recently launched a global brand and ad campaign that centres on its purpose, which will drive much greater awareness for Riverbed and its relevancy in today’s digital economy.


New Tech vis-á-vis R&D

As the race to improve digital performance intensifies, Riverbed is seeing a notable shift in IT investments to focus on technologies that empower businesses to measure, manage and enhance digital experiences. This shift is fueling significant market momentum for Riverbed in India in particular, where its Digital Experience Management business for example, grew 100% year over year.


Having a software-centric business model enables Riverbed to deliver more flexible go-to-market pricing models that are well-suited to the multiple markets, including India.


Name of the Founders :
Jerry Kennelly and Steve McCanne
Headquarter : San Francisco, California, United States
Year of inception : 2002

Interesting Facts : 
• Riverbed launched the Riverbed Digital  Performance Platform and a new brand identity. Riverbed’s new identity as the “The Digital Performance Company” reflects the company’s significant market momentum, technology and go-to-market investments, and relevance in today’s digital world.

• For the fifth consecutive year, Gartner has placed Riverbed in the Leaders quadrant of the Magic Quadrant for Network Performance Monitoring and Diagnostics (NPMD).

The path-breaking products/solutions from last FY :
• Riverbed announced the latest release of Riverbed SteelCentral that redefines the application performance  anagement (APM) market with the industry’s first APM and end-user experience monitoring solution.

• Riverbed announced the latest release of the Digital Experience Management (DEM) solution Riverbed SteelCentral, with advancements that dramatically improve the performance of cloud applications.





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