Snapchat opens India office in Mumbai


By MYBRANDBOOK


MYBRAND BOOK

As the number of users crossed 203 million people use Snapchat daily on average. Twitter is testing a 'News Camera' feature, which is lot like Snapchat. Jared Grusd, Chief Strategy Officer of Snapchat said. The data of DAU (daily active users) in India has jumped 40 per cent year-on-year in the June quarter, and the company is setting up its first office in the country to support business growth.

 

The focus of the local team in India will focus on expanding strategic partnerships, building an engaged community of creators and users as well as servicing local advertisers.

 

"While we do not break down country-specific userbase, what I can say is Snapchat has seen a 40 per cent DAU increase in India from Q2 2018 to Q2 2019. We are setting up our first office in India in Mumbai in order to support the continued growth of our business in the country," he further said. As per the company report, about 203 million people use Snapchat daily on average.

 

Secondly, Snap is the parent company of Snapchat. The app allows users to share photos with friends for 24 hours after which the content disappears. Snap had announced the appointment of its first employee based out of India, Durgesh Kaushik to Head the Market Development and part of the global team.

 

The company has also introduced four Indian languages to Snapchat (the app), with plans to launch an additional five languages before end of the year. We believe that building a team locally will allow us to create the best possible experience for local Snapchatters. We continue to expand our strategic partnerships with regional media companies add more community content, and work with local content creators," Grusd said.

 

Grusd said, unlike other social media outlets, Snap's focus is on providing a medium for communication between a close group of friends. "We are private by design... the ephemerality (of content) kind of extends that whole philosophy around making it private by design. It's a place for real friends where they can share their moments without any social pressure," he concluded.



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