Jim Simon
Vice President of Global Field & Channel Marketing
Quantum

Transforming Customer Journey
 
The “customer journey” is a key focus and strategic advantage for Quantum. It looks at every interaction ranging from its outreach to potential customers to serving its existing customers, many of whom have been loyal customers for three decades. To cite an instance, Quantum’s CEO recently installed one of its newest products from box opening to streaming data to it. Quantum is hence woven into the fabric of society and in order to deliver to its customers the solutions that they need, Quantum continues to optimize every aspect of its journey.

 
Quantum customers continue to trust them because of the company’s focus on helping them solve their most demanding video and rich media workflows in wide-ranging industries such as autonomous vehicle development, oil/gas research, blockbuster film production, geoscience development, and many more. The customers’ experience from discussing their challenges with Quantum through quoting, installation, integration, and operations are key. In fact, many of the customers trust Quantum to manage the latter’s solutions for them which, in turn, provides customers with the ultimate experience.

 
Action Plan

Quantum’s go-to-market approach is to work with authorized resellers to reach out to organizations who have some of the most rigorous video and rich media workflow demands to understand their requirements in full and share how it can help them achieve their missions.

 
Quantum adheres to the highest industry standards to ensure that all data entrusted with it remains confidential.

New Tech vis-á-vis R&D

For some organizations, “keeping up with technology” is a challenge.  However, Quantum’s video and rich media workflow solutions help its customers achieve their missions which ultimately is helping its customers accelerate their revenues (if they are revenue-oriented) and lower their operating and capital expenses.  Moreover, Quantum’s solutions are designed to be upgradeable which means that as newer technologies are developed, it is easy and affordable for customers to upgrade to the very latest technologies.
 

Since Quantum’s inception was more than 35 years ago, R&D has been a core competency. Quantum consistently delivers better performance at a lower cost helping organizations in India and around the globe solve their most difficult video and rich media workflow challenges.

FACT FILE

Headquarter         : San Jose, California
Year of inception : 1980
 
Interesting Facts:
• In 2018, Quantum welcomed its new CEO, Jamie Lerner.
• In 2018, Quantum once again was ranked 5-stars (out of a possible 5) by The Channel Co. in the USA
• In 2019, Quantum introduced its new marketing campaign – Create. Innovate. Protect. On Quantum.
• In 2019 Quantum’s F-Series NVMe storage won NAB Show  Product of the Year for Best New Storage Technology

 
The path-breaking products/solutions from last FY:
 • In 2019, Quantum announced its newest deduplication appliances - the DXi4800 and DXi9000
• In 2019, Quantum unveiled its latest Xcellis Appliance for  Demanding Video Workflows
• Quantum announced its new F-Series and VS-Series products.The VS-Series is an efficient, flexible platform designed for surveillance and industrial IoT applications, while the  F-Series is a new line of NVMe storage arrays designed for performance, availability and reliability.