Sandip Pradhan, Chief- IT - Exide Industries Ltd.
By MYBRANDBOOK
(a) Digital Energy Storage Trends – Big Picture
Digital is real and will continue to transform industries such as energy storage market globally and its key end user segments such as automotive. Digitalization has reached every aspect of today’ life, and it is here to stay. Technologies, such as in memory computing, cloud and enterprise mobility have already started making an impact on energy companies. IoT, AI, ML and Blockchain provide exciting opportunities for competitive advantage, but at the same time, open the playing field for companies that are not traditional energy solution providers. Early Adopters are winning. Excellence in operations and innovation are key for profitability.
Key for Exide Industries to win in the digital economy include: Leading reinvention and digitization of the business, Digitalizing engagement with customers, Partnering with other market participants to achieve economies of scale.
(b) Current market reality and technology trends enabling digital transformation: The energy storage industry is being driven by the following critical forces
(1) Customers’ desire for extended battery life and faster storage:
(2) Integration of Electronics with Storage: E-savvy consumers want performance monitoring on the fly
(3) Regulatory changes: Introduction of GST and increasing focus on renewables and electric vehicles having the potential to alter the demand profile
(4) AI , ML & Big Data : Help in warranty & sales analytics and the likelihood of asset malfunctions.
(5) IoT, Blockchain: Facilitate improved customer engagement and smart grid optimization
(6) Cloud computing: The quickest path to new business models and software upgrades
( c) Exide has strong focus on becoming a Smart Utility.
To overcome current market reality and technology trends, Exide has identified four digital pillars like:
(1) Engage Employees through connected collaboration, knowledge sharing throughout the business processes, able to access back office processes from anywhere anytime any devices.
(2) Engage Customers through Connected batteries. This IoT enabled batteries platform ( SAP Leonardo) will connect with all stakeholders like Sales, Service , Marketing , Manufacturing and R&D along with customers , OEM and Social Media.
(3) Optimize Operations through connected plants using SAP MII (Manufacturing Intelligence and Integration) and MES (Manufacturing Execution Systems ) with predictive and pre-emptive maintenance functionalities.
(4) Transform Products - Battery is a garage purchase and it is a dump product to a customer. We would like to change this customer’s perception from a dump device to a smart appliance. IoT technology is helping in this space.
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