LG Electronics Inc.   


By MYBRANDBOOK


MYBRAND BOOK

 

Jo Seong-Jin
CEO

 


KEY DIFFERENTIATOR: The Company has 128 operations worldwide, employing 83,000 people. LG Electronics is part of the fourth-largest ‘chaebol’ in South Korea. LG comprises four business units - Home Entertainment, Mobile Communications, Home Appliances & Air Solutions, and Vehicle Components. Its philosophy revolves around people, sincerity, and sticking to the fundamentals. It has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company.  

 

  

PRODUCTS & SOLUTIONS: Mobile Phones, Tablets, Smart Watches, Home Appliances.

 

 

BRAND VISIBILITY: LG has developed its brand image gradually and consistently, always to communicate, “Life’s Good.”


In India, LG has earned a premium brand position and is the acknowledged trendsetter for the industry. LG India’s manufacturing unit at Greater Noida is one of the eco-friendly units among all LG manufacturing plants in the world. Its second Greenfield facility is located at Ranjangaon, Pune, which has the capacity to manufacture LED TVs, air conditioners, washing machines, refrigerators, and monitors.

 

 



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