Lenovo Group Ltd.
By MYBRANDBOOK
Yang Yuanqing
Chairman & CEO
KEY DIFFERENTIATOR: Lenovo is a Chinese multinational technology company with headquarters in Beijing (China) and Morrisville (North Carolina) United States. The three decade old company has operations in more than 60 countries and sells its products in around 160 countries. The company’s expansion was further boosted by a joint venture with NEC in Japan called Lenovo NEC Holdings. Lenovo and Japan’s Fujitsu also announced a merger of their PC businesses in 2018 that resulted in Lenovo owning 51% of the Fujitsu PC arm. The merger includes a number of agreements, which includes manufacturing, distribution, brand licensing, and research and development.
PRODUCTS & SOLUTIONS: Smartphones, Desktops (ThinkCentre, IdeaCentre), Servers, Notebooks (ThinkPad, IdeaPad, Yoga), Tablet Computers, Netbooks, Supercomputers, Peripherals, Printers, Televisions, Scanners, Storage Devices, Smart Televisions, Wearables, Datacenter.
BRAND VISIBILITY: Lenovo was able to reclaim its top spot in PC market share 2018. It has gained significant market share in India through bulk orders to large companies and government agencies. India being a large geography, it is pursuing a strategy of selling its smartphones and laptops through many small state-centric distributors.
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