Cisco Systems, Inc.
By MYBRANDBOOK
Chuck Robbins
CEO & Chairman
KEY DIFFERENTIATOR: Cisco Systems, Inc. is an American multinational technology conglomerate, headquartered in San Jose, California. Cisco Systems’ products and services focus upon three market segments—enterprise and service provider, small business and the home. As of 2017 Cisco Systems shares are mainly held by institutional investors (Vanguard group, BlackRock, State Street Corporation and others.
PRODUCTS & SOLUTIONS: Networking Hardware (Routers & Switches, IP cameras, VoIP, Indoor Wi-Fi Access points), Enterprise Network Security, Telecommunications Equipment, Collaboration (Unified Computing, call center systems, IP video & phones, TelePresence).
BRAND VISIBILITY: It is playing its part in ushering a new wireless era with Wi-Fi 6 BY extending its most extensive campus networking portfolio by delivering a campus core switch purpose-built for cloud-scale networking. For the fiscal year 2017, Cisco reported earnings of US$0.1 billion, with an annual revenue of US$49.3 billion, an increase of 2.8% over the previous fiscal cycle. Cisco’s shares traded at over $43 per share, and its market capitalization was valued at US$213.2 billion in September 2018. As of June 2018, Cisco Systems ranked 444th on Forbes Global 2000 list, with $221.3 billion market cap.
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