International Business Machines Corporation (IBM)  


By MYBRANDBOOK


MYBRAND BOOK

 

Ginni Rometty
President & CEO

 


KEY DIFFERENTIATOR: IBM is an American multinational information technology company that provides integrated solutions and leverages Information Technology and knowledge of business processes. IBM features among the 30 companies included in the Dow Jones Industrial Average and is one of the world’s largest employers (with over 3,80,000 employees as of 2017). IBM’s shares traded at over $125 per share, and its market capitalization was valued at over US$113.9 billion in September 2018. 

 

 

PRODUCTS & SOLUTIONS: Computer Hardware (IBM’s POWER microprocessors, , Middleware, Software, Hosting, Consulting Services, Cloud Computing (IaaS, SaaS and PaaS), Cognitive Computing, Data & Analytics, Internet of Things, IBM Watson, Security (IBM Secure Blue encryption hardware), All-flash Arrays, IT Outsourcing. 

 

 

BRAND VISIBILITY: IBM has been known as the ‘Big Blue’ in part due to its blue logo and color scheme and has carved out a valuable brand identity. The company has recently acquired Red Hat and to help fund its $34bn acquisition, it has sold $20bn in bonds.



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