Vodafone Idea Limited  


By MYBRANDBOOK


MYBRAND BOOK

 

Kumar Mangalam Birla
Chairman 

 


KEY DIFFERENTIATOR: Headquartered in Mumbai, Maharashtra, Vodafone Idea has 35.61% market share in India with 418.745 million subscribers, making it the largest mobile telecommunications network in India and second largest mobile telecommunications network in the world, as of December 2018. Vodafone Idea has a broadband network of 340,000 sites, distribution reach of 1.7 million retail outlets. It owns spectrum in 900 MHz, 1800 MHz, 2100 MHz, 2300 MHz and 2500 MHz bands across the country and offers 4G LTE services on its own spectrum in all the telecom circles. The telecom major announced its network consolidation across 8 telecom circles within five months, easing out network issues faced by consumers and also enhancing its 4G coverage. It also deployed technologies such as massive MIMO, small cells, TDD sites to enhance coverage and network capacity in Mumbai and Delhi.   

 

 

PRODUCTS & SOLUTIONS: Mobile Telephony, Wireless Broadband  

 

 

BRAND VISIBILITY: On 31 August 2018, Vodafone India merged with Idea Cellular, and was renamed as Vodafone Idea Limited. However, the merged entity continues using both the Idea and Vodafone brand.

 

 



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