SAMSUNG ELECTRONICS CO. LTD.
By MYBRANDBOOK
Koh, Dong Jin
President & CEO (Mobility Division)
KEY DIFFERENTIATOR: The vision 2020 for Samsung is to be at the core of its commitment to create a better world full of richer digital experiences, through innovative technology and products. With the success of its electronic business, Samsung has been recognized globally as an industry leader in technology and is now ranked as a top 10 global brands.
PRODUCTS & SOLUTIONS: Semiconductors, Solid State Drives, DRAM, Telecommunications Equipment (phones, headphones, televisions and Blu-ray players), Home Appliances (refrigerators, ovens, washers and vacuums), and Computing (laptops, tablets, printers and desktops).
BRAND VISIBILITY: Samsung has proven itself in electronics as a global leader in technology and innovation. For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology. India is an important market for Samsung, and the brand is fulfilling its commitment towards ‘Make for India’. The company said that as per GFK, it had a 68.9% volume share and 65.9% value share in the premium segment in January-March quarter. It has launched a nationwide digital campaign, #IndiaReadyAction, empowering Gen Z and millennials to break stereotypes about India.
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