Do you know Apple is tracking all of your calls and emails and advocating as total user privacy?
By MYBRANDBOOK
As per a journal published online , Apple has been advocating for unbreakable encryption and total user privacy for years, even if that put it at odds with governments around the world. That’s not just because it gave it an edge on the competition, forcing rivals to also somewhat embrace encryption and better privacy features, but also because Apple seems to genuinely believe that user data and privacy should be defended at all costs.
Apple just added a new provision to the iTunes Store & Privacy policy that tells users that their devices will receive individual scores based on the number of phone calls they make and the emails they send.
As per Apple "To help identify and prevent fraud, information about how you use your device, including the approximate number of phone calls or emails you send and receive, will be used to compute a device trust score when you attempt a purchase. The submissions are designed so Apple cannot learn the real values on your device. The scores are stored for a fixed time on our servers."
How does knowing how many calls we make or emails we send help Apple combat fraud ? A trust score could help to determine whether the purchase a user was attempting to make was deemed an authentic purchase versus a fraudulent one. The data that gets sent to Apple, according to the company, is a numeric score that is computed on the device itself. It uses “the company’s standard privacy abstracting techniques and retained only for a limited period, without any way to work backward from the score to user behavior. No calls, emails, or other abstractions of that data are shared with Apple.” Also, as VentureBeat points out, this new privacy policy applies to Apple TV too.
How to Protect Your Mail :
There are some things you can do to avoid having your email activity monitored. Perhaps the easiest defense is to adjust the settings of your email program so there is no image rendering.
It used to be set that way by default but last year, in a boon to marketers, Gmail made the setting an opt-out feature and many other email providers followed suit. Disabling images will sift and block images from incoming emails, including those tiny, pixel-size tracking bugs. You can click on the missing images you want to see and which ones you don’t."
BREAKING NEWS
TECHNO TRENDS
Legal Battle Over IT Act Intensifies Amid Musk’s India Plans
The outcome of the legal dispute between X Corp and the Indian government c...
Wipro inks 10-year deal with Phoenix Group's ReAssure UK worth
The agreement, executed through Wipro and its 100% subsidiary,...
Centre announces that DPDP Rules nearing Finalisation by April
The government seeks to refine the rules for robust data protection, ensuri...
Home Ministry cracks down on PoS agents in digital arrest scam
Digital arrest scams are a growing cybercrime where victims are coerced or ...
E-Magazine
TECHNOTAINMENT
Hrithik Roshan to endorse RuPay as Brand Ambassador
RuPay is reportedly planning to feature Bollywood superstar Hrithik Rosha
India Today Group launches – AI Pop Stars
Staying true to our industry leadership position in using cutting-edge tech
MOVERS & SHAKERS
TelioLabs ropes in Phaniraj V A as the Group CEO
TelioLabs has announced the onboarding of Phaniraj V A as its new Group CE
Wipro Appoints Amit Kumar as Managing Partner and Global Head
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading technology s
OPEN YOUR EYES
INTERVIEWS
Cisco building a trusted and resilient future for the nation
Security is foundational to everything Cisco does and customers insist on e
Alpha Max offers high end solutions in the network space to en
The vision at Alpha Max is to attain quality as the trademark and create a
HOT PICK
MSI Announces the availability of RTX 50 series of laptops in
MSI, the innovative computing manufacturer in gaming, creator
Nothing Phone (3a) goes on sale today, starting at Rs 19,999
The phone was launched on March 4, featuring a 50MP main, ultra-wide, and t
MAKE IN INDIA BRANDS
MICROTEK INTERNATIONAL PVT. LTD.
QUICK HEAL TECHNOLOGIES PVT. LTD.
HP INDIA SALES PVT. LTD.
ADITYA INFOTECH LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
ICONS OF INDIA : SANJAY NAYAR
Sanjay Nayar is a senior finance professional in the Indian private in...
Icons Of India : Harsh Jain
Harsh Jain, the co-founder of Dream 11, the largest fantasy sports web...
Icons Of India : GAUTAM ADANI CHAIRMAN ADANI GROUP
Gautam Adani is the Founder and Chairman of the Adani Group, which ran...
PARTNER SPEAKERS
PSU
DRDO - Defence Research and Development Organisation
DRDO responsible for the development of technology for use by the mili...
RailTel Corporation of India Limited
RailTel is a leading telecommunications infrastructure provider in Ind...
HPCL - Hindustan Petroleum Corporation Ltd.
HPCL is an integrated oil and gas company involved in refining, market...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - Satya Nadella, Chairman & CEO- Microsoft
Satya Nadella, the Chairman and CEO of Microsoft, recently emphasized ...
Indian Tech Talent Excelling The Tech World - Sundar Pichai, CEO- Alphabet Inc.
Sundar Pichai, the CEO of Google and its parent company Alphabet Inc.,...
Indian Tech Talent Excelling The Tech World - Dheeraj Pandey, CEO, DevRev
Dheeraj Pandey, Co-founder and CEO at DevRev , has a remarkable journe...
ITFORUM 2025
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
of images belongs to the respective copyright holders
