Hemant Tiwari  
VP and MD, India and SAARC, Hitachi Vantara

We are proud to say that Hitachi Vantara is committed to sustainability, aligning with global environmental, social, and governance (ESG) standards. We recently released a sustainability report outlining our key sustainability measures such as implementing eco-friendly product development, waste minimisation, and energy-efficient practices.

BRAND POWER
Hitachi Vantara differentiates itself with an extensive focus on hybrid cloud and generative AI. It is striving to become the No. 1 hybrid cloud company -- given the exponential growth of data and the absence of a definitive leader in this domain. Notably, Hitachi Vantara’s ability to separate its software from the hardware sets the brand apart, as its software for storage can reside anywhere, depending on where the customer is. Sustainability is also at the core of Hitachi Vantara’s operations. 

These distinct features ensure that Hitachi Vantara remains at the forefront by offering its customers unparalleled efficiency, competitive advantage, and a reduced environmental impact.

BRAND VIRTUE
Hitachi Vantara utilises data-driven insights by conducting regular surveys and assessments which helps it to understand industry trends and challenges. This includes its Modern Data Infrastructure Dynamics report from 2023 which found that data-intensive technologies and applications are exacerbating the already-strained infrastructure and hybrid cloud environments on which they run.
This is why Hitachi Vantara’s focus remains on helping organisations grappling with the complexities of data management to achieve data clarity through innovations such as Hitachi Vantara’s Virtual Storage Platform One, a single hybrid cloud data platform providing a simplified experience to consume and manage data. 

BRAND STYLE GUIDE
Hitachi Vantara adopts a consistent and focused solution strategy that addresses the key problems its customers face. It helps organisations manage and leverage their data efficiently, ensuring it is accessible, protected, and can drive competitive advantage. The company addresses the challenges of integrating AI with existing systems, ensuring seamless adoption and maximum value extraction from AI technologies. Additionally, it assists businesses in modernising their legacy systems to handle the scale and complexity of modern data demands, reducing vulnerabilities and enhancing operational efficiency. 

BRAND MESSAGING
Hitachi Vantara’s value proposition centres on delivering innovative, AI-driven data infrastructure solutions that provide superior performance, reliability, and scalability. In addition to its internal initiatives to reach out to customers, partners play a pivotal role in the success. One key strategy to ensure consistent communication across customer touchpoints is to empower partners through comprehensive support and strategic collaborations.

Hitachi Vantara recently unveiled its ground-breaking partner program in India which included investments of more than $200,000 into product showcase machines installed at its partners’ sites. By providing partners with the Hitachi Virtual Storage Platform (VSP) E590 device, they can deliver quicker Centre of Excellence capabilities, conduct Proof of Concepts with on-site customer data, and host an increased number of workshops. It also provided marketing and sales support to drive awareness for the showcase and demonstration program at the partner sites.

BRAND INNOVATION
Hitachi Vantara places a high level of emphasis on research and development to drive continuous innovation and maintain its competitive edge, especially in the areas of hybrid cloud and generative AI. In 2023, Hitachi established a $300 million fund focusing on AI and other key technologies, and a new Generative AI Centre organisation was created to promote the safe and effective use of GenAI.
Hitachi Vantara’s commitment to R&D extends to sustainability as well, ensuring that its innovations contribute to a more sustainable future. This dual focus on innovation and sustainability enables the company to stay ahead of technological advancements and deliver cutting-edge solutions that meet the evolving needs of its customers.