Pokemon GO Hindi game launched, marking it the sixth Asian language
By MYBRANDBOOK
The Pokémon Company (TPC) in collaboration with Niantic has introduced the popular mobile gaming app Pokémon GO in Hindi, coinciding with Hindi Divas celebrations in India. Pokémon Hindi marks the sixth Asian language and the fifteenth worldwide in which the game has been localized. Over 800 Pokémon have been renamed in Hindi, making the game more accessible to Indian fans.
A beloved entertainment franchise and video game, Pokémon has connected fans of all ages across the globe since its inception in 1996. With over 1,000 creatures, Pokémon continues to captivate the imaginations of children and adults alike.
In response to the growing Indian fan community, TPC is demonstrating its commitment to the Indian market by renaming more than 800 Pokémon in Hindi. This is believed to make them more relatable to Indian fans. The official Pokédex page now features the new Hindi names, and users will soon be able to access information about all Pokémon in Hindi.
To celebrate the Hindi localization, Niantic is also hosting a month-long special event for Indian players within the game, featuring Field Research, Timed Research, and Bonuses with special rewards. In an effort to increase accessibility for trainers across India, Pokémon GO has adjusted the price for coin bundles on Google Play and Apple Stores and has also introduced an exclusive coin bonus on the game’s web store- these further states how the company has been committed to India.
Pokémon GO, developed by TPC and Niantic in 2016, uses augmented reality (AR) to bring the experience of catching Pokémon to life in real-world locations. This addition of Hindi language support aims to enhance the experience for Indian Pokémon GO players, allowing them to immerse themselves in the Pokémon GO universe.
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