Top 25 Brands 2018: LG Electronics
By MYBRANDBOOK
LG Electronics is a South Korean multinational electronics company headquartered in Seoul and employing 82,000 people working in 119 local subsidiaries worldwide. LG comprises four business units - Home Entertainment, Mobile Communications, Home Appliance & Air Solution and it includes OLED TVs, Smartphones, ACs, Washing Machines, Microwave Ovens, Refrigerators & more.
LG Electronics Inc. started selling a TV that would reject mosquitoes, it uses ultrasonic waves that are silent to humans but cause mosquitoes to fly away. The technology was also used in air conditioners and washing machines. LG Electronics India has been the most attractive brand in consumer durables. In 2017 LG is completing its 20-year long journey in the country.
The launch of the #KarSalaam initiative has made the brand LG more attractive which is dedicated to the Indian soldiers. The campaign invites the whole nation to come forward and send their wishes to the Indian Armed Forces. As a brand, LG has not just sold products but the dream of a better and more convenient lifestyle to the Indian consumers.
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