Top 25 Brands 2018:
By MYBRANDBOOK
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell personal computers. It was incorporated as Apple Computer, Inc. in January 1977, and was renamed as Apple Inc. Steve Jobs had created a history with the spirit, the vision and the promise of the brand Apple. Through his visionary products, inspiring leadership and iconic histrionics, he made Apple one of the most successful brands in the global brand space. It has become one of the world’s greatest marketers. Brand Apple is all about Quality, Signature and Loyalty to its niche premium clientele.
Apple is the world’s largest information technology company by revenue, technology company by total assets, and second-largest mobile phone manufacturer, by volume, after Samsung. Apple became the first U.S. company with a market value of more than $800 billion in 2017. Apple’s hardware products include the iPhone, iPad, Mac personal computer, Apple Watch smartwatch, Apple TV digital media player, App Store, iCloud and the HomePod smart speaker. Apple announced that its active installed base of devices has reached 1.3 billion, a milestone that the company hit in January including iPhone, iPod touch, iPad, Mac, Apple TV, and Apple Watch models in use around the world. Apple could become the first company to attain a $1 trillion market cap in 2018. According to documents posted with the Registrar of Companies, Apple India Pvt. Ltd posted sales of Rs. 11,619 crore ($1.8 billion) for the year ended March 2017, compared with Rs. 9,937 crore in the year-ago period.
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