Top 25 Brands 2018: Samsung
By MYBRANDBOOK
Samsung has proven itself in electronics as a global leader in technology and innovation and the new leadership is ready for the next phase of its growth. India is an important market for Samsung, and the brand has been committed to it for the past 22 years. Samsung is fulfilling its commitment towards ‘Make for India’ and ‘Make in India’. The company is targeting a sales of more than $10 billion (about Rs 64,000 crore) this calendar year after having recorded nearly $9 billion in 2017. Sales will be driven by smartphones, premium television and appliances like refrigerators and washing machines, while smartphones will continue to be the largest sales contributor, accounting for 60% of the sales, the balance 40% will be generated from consumer electronics driven by premium products. In 2016-17, revenue from mobile phone sales stood at INR 34,300 crore ($5.5 billion), growing 27%.
Samsung has a wide network of partners across India. The partners of Samsung act as a backbone for success of the company. It has the largest retail and distribution network with 150,000 retail partners and around 2,000 Samsung brand stores spread across the country, including the world’s highest operating brand store at Leh.
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