Netflix expands crackdown on password-sharing globally
By MYBRANDBOOK
Netflix has expanded its crackdown on password sharing to users worldwide, with the exception of only the Middle East and North Africa region. With its statement that a Netflix account is for use by one household, the Californian streaming service is seeking to shore up revenue by preventing people beyond their immediate family from using the service.
Netflix said early this year that more than 100 million households were sharing accounts at the service, “impacting our ability to invest in great new TV and films.”
Netflix has experimented in a few markets with “borrower” or “shared” accounts, in which subscribers can add extra users for a higher price or transfer viewing profiles to separate accounts. It is now finally expanding the policy to more than 100 countries including major markets such as US, UK and EU.
While the MENA region has not yet been affected by Netflix’s crackdown on password sharing, the company has hinted that it may expand the policy to the region in the near future.
In February, Netflix announced a price reduction for its subscription plans in select countries in the Middle East in an attempt to drive subscriber additions amongst consumers yet to take the service. With growth for Netflix cooling last year, the Silicon Valley-based streaming giant set out to nudge people watching for free with shared passwords to begin paying for the service without alienating subscribers.
BREAKING NEWS
TECHNO TRENDS
The latest version of X helps prevent deepfakes on social medi
To combat deepfakes and shallowfakes, Elon Musk revealed a new update t...
India and Namibia collaborate on a payment system similar to U
Once operational, the platform will enable digital transactions in Namibia,...
Sebi issues show-cause notices to six Adani group firms
Sebi issued show-cause notices to six Adani Group firms, including Adani ...
Microsoft to build a new data centre to support Thailand's tec
Microsoft has revealed intentions to construct a regional data centre as w...
E-Magazine
TECHNOTAINMENT
Airtel Xstream Play strengthens regional content library, part
Bharti Airtel (“Airtel”), one of India’s leading telecommunications
ED attaches Raj Kundra, Shilpa Shetty’s Rs 97 crore worth as
The Enforcement Directorate (ED) has seized businessman Raj Kundra's pro
MOVERS & SHAKERS
UiPath ropes in Raghu Malpani as Chief Technology Officer
UiPath has announced Raghu Malpani as Chief Technology Officer. Malpani w
DigiCert names Atri Chatterjee as CMO
DigiCert has announced the appointment of Atri Chatterjee as Chief Market
OPEN YOUR EYES
INTERVIEWS
Making security more accessible, CP PLUS stands unrivaled as a
The topmost priority of CP Plus is to establish a dedicated R&D Hub in Indi
A few changes in policies can make the PLI scheme even more ef
The Production Linked Incentive (PLI) scheme is a government initiative tha
HOT PICK
COLORFUL rolls out an array of gaming laptops
COLORFUL launched its incredible series of COLORFUL EVOL P15 gaming laptop
Dell Technologies launches new AI-powered commercial PC portfo
Dell Technologies has launched the broadest portfolio of commercial AI lap
MAKE IN INDIA BRANDS
RELIANCE JIO INFOCOMM LTD.
FINOLEX INDUSTRIES LTD.
QUICK HEAL TECHNOLOGIES PVT. Ltd.
HAVELLS INDIA LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Technology Icons Of India 2023: Josh Foulger
Josh is the Country Head of India and MD of Bharat FIH Ltd (A Foxconn ...
Technology Icons Of India 2023: Shailender Kumar
Shailender Kumar is senior vice president and regional managing direct...
Technology Icons Of India 2023: Nandan Nilekani
Nandan Nilekani is the Co-Founder and Chairman of the Board, Infosys T...
PARTNER SPEAKERS
PSU
NIC bridging the digital divide and supporting government in eGovernance
The National Informatics Centre (NIC) is an Indian government departme...
CERT-IN protecting the cyber security space of India
CERT-In serves in the area of cyber security threats like hacking and ...
RailTel connecting every corner of India
RailTel is an ICT provider and one of the largest neutral telecom infr...
VIDEOS
Top 25 Brands
Value-Added Distribution
B D SOFTWARE
BD Software is the distributor of IT security solutions in India. The ...
Crayon Software Experts India Pvt Ltd
Crayon helps its customers build the commercial and technical foundati...
IVALUE INFOSOLUTIONS PVT. LTD.
: iValue Info Solutions is a value added distributor, provides solutio...
ITFORUM 2024
WIITF 2024
CMO of the Year
WOMEN LEADERSHIP
EMINENT CIO's OF INDIA
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
