Byju Pillai 
President & CEO, Inflow Technologies 

Paving ways digitally
Work from anywhere is the new normal and we at Inflow have adapted ourselves to this change. The company has enabled its team with relevant tools and resources so that they are able to perform their role from any location. This means access to the core applications, tools to collaborate among the team is made available to 100% of employees.

From the product portfolio point of view the company has solutions that are critical for the customers in the digital transformation journey. The Technical and sales team along with the channel partner ecosystem is well capable of guiding and supporting customers in their digital transformation journey. As part of Channel Enablement activities, it provides training, Pre-sales Technical Support, and Commercial Support & Professional Services. From marketing side it now has significant portion of the spend around digital marketing
The company is making sure it uses the latest tools available in the market to fulfill both partner and customer needs, it makes sure that it hands hold its partners and guide them to fulfill all the customer needs.

Bolstering Digital Avenue
As a part of the circle of evolution digital presence is very important and leads to vital views when it is digitally focused. Adopting and adapting to digital is crucial for businesses across industries to compete and succeed.  But it can be difficult for many to navigate their way through digital transformation to connect with customers and have an influence online.   

The world’s obsession with the latest technology, social media and apps revolve around a desire for an easier life.  People want valuable solutions to their problems.  More importantly, they want it fast. 

One of the great benefits of going digital is the ability to track metrics and analyze the data that is gained during digital marketing efforts.  Using these insights allows businesses to optimize their strategies and processes for even better results.  Many people fear change.  The thought of the entire organization making a massive digital transformation can be a daunting prospect for a workforce from leadership to entry-level employees.

All processes and strategies, down to the core structure and company culture need to be addressed. As new digital technologies continue to go stratospheric, the demand for specialized skills to master them will grow. The pressing need to become digitized cannot be ignored, certainly not if the organization has any interest in success or profits.  The digital age is not new, but it is different. 

Adoption of Digital Best Practices
As part of Customer Enablement activities, the company works closely with technology vendors & partners to conduct various marketing activities, road shows, events and seminars to educate customers on new technologies and encourage them to adopt the same. 
Their professional services team helps their partners to position their business effectively, build a presence, generate product awareness and drive sales revenue.

The presales team makes sure that the right kind of information reaches the partner and delivers the POC’s on time.

In order to act as Technology enabler creating a technology framework to funnel these services and data into actionable insights that can improve just about every surface of an organization.