“Brands that support customers in directing their own data privacy stand to gain priceless customer loyalty”
By MYBRANDBOOK
Subroto Panda, CIO - Information Technology Group, Anand and Anand
CIO priorities for 2022
We are prepared and below are the steps to position our organization with the growing competition:
· Identify who will be on the digital employee experience (DEX) team
· Determine the actual end-user requirements
· Evolving technologies and standards: e.g. using Blockchain
· Adapt transformation plans and pivot when necessary
· Evaluate existing tool sets for each dynamic persona
Digitization - opportunities galore
The digitization of legal data constitutes another megatrend transforming work- flows and business models. The volume of data used in legal advice has increased exponentially—a pattern seen in many other industries as well.
Become the fastest learner
This reality requires CIOs to develop an expansive view of learning that goes far beyond training modules and certification programs. It includes developing regular skills projections based on future need and value, rolling out reskilling programs that target people with “adjacent skills” (such as training an enterprise architect to be a Cloud architect), working with outside institutions to provide their people with opportunities to develop new skills, and creating a learning architecture that allows people to easily learn and share.
Make security an enabler of speed and growth
It is true that as cyber threats increase, there is a danger that security concerns simply choke off a business’s speed and flexibility. The solution to this conundrum lies in recognizing that security is primarily a cultural and managerial issue rather than a technical one.
Choose better over more when it comes to data
It is not much of an exaggeration to say that no important value-creating initiatives for the business are possible without good data. It is literally the lifeblood of the business and should be treated that way.
Technology & Brand amalgamation
It is clear that data privacy is here to stay. However, data privacy is not only a legal requirement. Consumers are growing ever more skeptical of brands’ data collection, storage and dissemination policies - demanding that their data is handled responsibly. Consumers are acutely aware of the value of their personal data.
Brands that support customers in directing their own data privacy stand to gain priceless customer loyalty.
So, brands worldwide have been working to implement robust consent frameworks informing consumers why, when, and how their data is collected transparently.
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