A CMO must emphasize on the communication with customers and deliver solutions through the right approach
By MYBRANDBOOK
Chandrika Jain
Director – Marketing, Lenovo India
The evolving role of CMOs
Today, a CMO functions like a digital expert, business accelerator, collaborator, and is responsible for every aspect of customer experience (CX). Organizations are enhancing CX through initiatives like omnichannel solutions, an example being Lenovo On Demand– a customer centric phygital platform for contactless shopping. As businesses are recalibrating how they use data and analytics to drive customer engagement, marketing professionals must take the initiative to propel digital adoption and serve as the organization's digital visionaries.
Contribution towards strategic business discussions
As the industry and marketing functions are evolving vis-a-vis a hybrid work environment, the roles of all leadership positions have seen a substantial shift. Organizations are leaning on the “humanized” form of marketing, and are more empathetic toward conditions and consumers.
More precisely, the marketing function is more significant for businesses now. It is being valued as a driver of business viability and growth. Understanding customers and delivering solutions through the right approach is the need of the hour. A CMO must emphasize that communication and technology will define the future of businesses.
Real-Time Marketing to Drive Sustainable Growth
Real-time marketing can certainly help CMOs drive sustainable growth through performance management, strategic planning and real-time interaction. This marketing format results in increased conversions, brand lifts, and lower service costs while enabling companies to make better strategic decisions.
When combined with tools like predictive platforms, marketing leaders get an accurate and quantifiable view of the factors that are driving customer experience and business performance.
Happiest Minds brings in an innovative GenAI chatbot
Happiest Minds Technologies has announced the new GenAI chatbot - ‘hAPPI...
Government mandates encryption for CCTV cameras to ensure netw
In the wake of issuing an internal advisory on securing CCTV cameras at g...
TRAI recommends allowing only Indian entities to participate i
The Telecom Regulatory Authority of India (TRAI) has recommended that onl...
Galaxy AI is available on more devices with Samsung One UI 6.1
Samsung has expanded the range of smartphones to which One UI 6.1 and Gala...
SECUREYE SERVICES PVT. LTD.
CENTRE FOR DEVELOPMENT OF TELEMATICS
ATRIE TECHNOLOGY PVT. LTD.
LENOVO GROUP LTD.
Technology Icons Of India 2023: Alok Ohrie
Alok plays a critical role in the Government of India’s Atal Innovat...
Technology Icons Of India 2023: Dr. P D Vaghela
Dr PD Vaghela serves as the Chairperson of Telecommunications Regulato...
Technology Icons Of India 2023: Madhabi Puri Buch
Madhabi Puri Buch is the chairperson of the securities regulatory body...
INDIANOIL helps reach precious petroleum fuels to every nook and corner of the country
IndianOil, a diversified, integrated energy major with presence in alm...
Aadhaar: Architecting the World's Largest Biometric Identity System
The Unique Identification Authority of India (UIDAI) is a statutory au...
NPCI leading India towards Digital payments
The National Payments Corporation of India (NPCI) is an initiative tak...
Crayon Software Experts India Pvt Ltd
Crayon helps its customers build the commercial and technical foundati...
INTEGRA MICRO SYSTEMS PVT. LTD.
Integra is a leading provider of innovative hi-technology products an...
TEXONIC INSTRUMENTS
Texonic has carved a niche for itself in the Technology Distribution i...