Most Trusted Brands 2022 : HCL Technologies
By MYBRANDBOOK
KEY DIFFERENTIATOR: HCL's strategy is leveraging its balance sheet to acquire legacy assets. It could be legacy IT assets on the infrastructure side and legacy software on the engineering side. This is different from the way the rest of the service providers are operating, and it allows HCL to garner large contracts
PRODUCTS AND SERVICES: HCL Software develops markets, sells and supports more than 20 product families for delivering impactful client journeys, for enterprise digitization and productivity, for developing operations and security tools, and for secure automation and unified end-point management. DRYiCE, a dedicated organic IP-based software unit of HCL, is HCL’s leading solution for enterprise automation and AI-based transformation initiatives. It focuses on building products for transforming and simplifying IT and business operations by leveraging AI and Cloud. Actian has a well-rounded portfolio of products and solutions spanning data management, integration, and analytics, activating the value of hybrid data for enterprises in financial services, retail, telecommunications, media, healthcare, and manufacturing.
BRAND VISIBILITY: The business model of HCL is a mass-market business model wherein the company does not differentiate between its customers. The company offers its products to any firm that needs IT services. The business model of HCL relies on two value propositions- innovation and brand.
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