Most Trusted Brands 2022 : Microsoft Corporation India
By MYBRANDBOOK
KEY DIFFERENTIATOR: Microsoft is an American multinational technology company founded by Bill Gates and Paul Allen in 1975. It is among the big five American IT companies. Since the 1990s, it has diversified its field mainly from operating systems to some big company acquisitions like LinkedIN and Skype Technologies. After Satya Nadella took over as CEO in 2014, the company focused on cloud computing, helping the company’s shares reach its highest value.
PRODUCTS AND SERVICES: Microsoft India offers a wide array of products and services which includes Microsoft Windows, their operating systems line-up, MS Office suite, Internet Explorer and Edge web browsers E-mail service named Outlook, Xbox gaming consoles. Its field of services is diverse which includes operating systems line-up, web browsers, client and server software, gaming, personal touchscreen computers. Microsoft has launched two new initiatives namely Microsoft AI Innovate and Code Titans Hackathon for Indian start-ups.
BRAND VISIBILITY: Microsoft has a strong brand identity, and users are very familiar with the operating system. It comes with most new personal computers, illustrating and entrenching its wide moat in this category. Microsoft has managed its global presence smartly through a large sales and distribution network. It is a source of sustainable competitive advantage. The global network of Microsoft has helped it achieve an edge.
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