Manish Gaur, Head of IT - Patanjali

MYBRAND BOOK

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‘A CIO has to keep pace with the growing demands of the customers’

Commitment as a Tech Head
The demand of the industry and the customer has grown up in the past years. Keeping in mind these demands, we have to adopt those technologies which are required to meet them as per the customer and business requirements. A brand in order to keep pace with the customer demands also has to be accustomed with the latest technologies.

Experience Cell
The way the industry has grown in the past 10 years, the demand for skilled people has increased. We do have the scarcity of skilled people, but we always try to fill in the gap by doing regular knowledge upgradation programs for the employees that will help them to upscale their skills and bring them at par with the industry standards.


Key Priorities
We are working towards consolidation, standardization, and digitization and adopting business intelligence as the next step. With the importance of social media and various other digital platforms gaining prominence, we utilize the same in order to promote our brand and also our products among our customers. Besides using several traditional ways of advertising, such as radio, television, and newspaper, we have got a strong e-commerce website that facilitates the modern, digital group of consumers to easily grab the products and services that attract them. The brand also engages, interacts and communicates with the consumers through these digital platforms that helps us in resolving their queries and make them aware of the new and latest products available in the market. 


Adaptability to Organizational Changes
 By going with customer demands that requires flexibility in a dynamic environment, we in our organization opt for the hybrid model of cloud and other technologies like SDWAN, SDN etc.


Investment Plans for FY 18-19
 In my views in the technology chain, an IT infrastructure is deemed inefficient if it cannot work in tandem with the supply chain. So this is what we look for in our organization.
 

We are working towards consolidation, standardization, and digitization and adopting business intelligence as the next step. With the importance of social media and various other digital platforms gaining prominence, we utilize the same in order to promote our brand and also our products among our customers. Besides using several traditional ways of advertising, we have got a strong e-commerce website that facilitates the modern, digital group of consumers to easily grab the products and services that attract them.

 

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