TOP 25 BRANDS IN INDIAN ICT INDUSTRY 2021
BRANDING IS ESSENTIAL FOR ALL BUSINESSES STRIVING FOR SUCCESS
Digital transformation offers organizations an opportunity to engage modern buyers, and deliver to their expectations of a seamless customer experience regardless of channel or place. That being said, digitally transforming your business can be quite a complex project. Digital transformation is the use of digital technology to improve and optimize the customer experience.
Ever-changing consumer demands and fast-growing digital trends are driving the Digital Transformation (DX) initiatives, globally. The global pandemic permanently altered the way companies deliver customer experience. Physical contact centers shut down and organizations were forced to move much of their workforce remote. Managing these remote agents posed a brand new and daunting challenge that made companies significantly accelerate the development of digital Customer Experience (CX) capabilities.
The technology sector is in the midst of a massive digitization wave, with more global enterprises embracing digital transformation addressing the disruption of these unprecedented times. On top of that, more and more customers are digitally native and have high expectations from their interaction with you.
Given this demand, the majority of companies are already taking the ‘customer-first’ approach and adopting relevant practices to be aligned with their goals. And, they believe adopting digital transformation is the way forward! Despite this strong demand, some companies are still far away from the road to transformation. Some of them misunderstand the DX path, while some think it is an impossible task in the near period.
It is an exciting time for deep tech in India. Now-a-days, many tech and start-up companies are using deep tech to solve real world problems, and new technologies are driving an emerging breed of start-ups. The technology makes the competition more rampant for the brand positioning and identifying. In this era of digital, brand positioning becomes utmost important and it allows a company to differentiate itself from competitors. This differentiation helps increase brand awareness, communicate value, and justify pricing, all of which impact the bottom line.
# Brand Power clearly reflects its differentiation in quality
# Continued dialog with the audience
# Trends shaping the personalization technology landscape
# Creating a data-driven organization is important to measure everything
# Strategic planning for current and future success
# The influence of customer experience while making digital transformation
# Integration of internal data with external data from third parties
# Marketers need to work very smartly, since, AI makes decisions, ML makes
# Social listening becomes very important.
Technology has proven its worth during the COVID-19 pandemic and resilience during market volatility with strong risers like Zoom, Instagram, Microsoft, SAP and Jio. Despite the uncertainty, tech giants and major digital retail brands are still thriving—and some are running circles around those that are less pandemic-proof. These brands had anticipated, even invented, the online-offline dynamics of modern life that became indispensable for survival during the lockdown homebound weeks of avoiding the contagion.
It measures brand strength as per the efficacy of its performance on intangible measures compared to its competitors. In order to stay relevant in today’s hypercompetitive marketplace, brands also remain customer-centric and drive their attention to personalized experiences for website visitors. Marketers play a crucial role in understanding the importance of personalization and positive business outcomes if done correctly.
For more than two decades, we have been tracking the emergence and eventual ascent of digital experience, analytics, cloud, digital reality, cognitive, blockchain, robotics process automation and core modernization. We have seen organizations exploring how they intersect to create more value as well as new ways to manage technology and the technology function. Brand Book recognizes the technology brands that are bringing new products and solutions to meet the growing demand and helps in the growth curve.
Today, a plethora of personalization software tools are available, including AI and machine learning algorithms that allow us to achieve 1:1 personalization like never before. In order to take full advantage of personalization technology, we must first understand what it is and how it benefits both brands and consumers.
Like every year VARINDIA unveils the report on how the top 25 brands are performing their leadership and have been identified as the ‘25 Most Trusted Companies’ (These are the industry benchmarks and honours given purely on the basis of voter participation in the website(www.mybrandbook.co.in).
We are able to gather vital information from the survey with over 2500 CXOs on their experience cell and interact with B2B Partners in the country on their product acceptance and support from the vendors. These 25 Most Trusted Brands are the sum total of the experience the customers and customer prospects have with your company or organization.
Our methodology seeks to provide a rich and insightful analysis of the brands, providing a clear picture of how the brands are contributing to business growth in the industry and we have re-evaluated on the products, services, and the solutions they offer—around managing data, building a partner ecosystem, and training employees, among others—build trust. Often it is the most critical and important task for our journalists and analysts to select and implement an all-encompassing and necessary methodology. VARINDIA has pioneered in doing brand valuation since 1999, as strong brands influence customer choice and create loyalty.
A distinguished panel of the industry’s topmost CIOs, CTOs, CEOs, and analysts including VARINDIA’s editorial board scrutinize the list throughout the year. The list intends to help to choose the Most Trusted Companies, you can trust them, who are continuously delivering an uncompromising performance, agile, higher availability with vastly improved Product quality. The Panel brings the list of Most Trusted Companies where the Brands strength measures the ability of the brands to create loyalty.
Today, social media increases the amount of exposure a brand receives and increases traffic. Social media also helps to develop loyal fans and generates leads. Having a strong social media presence allows a brand to develop business partnerships, reduce marketing costs and improve sales.
Our team has also analysed how digital experience continues to be a critical driver of enterprise transformation and a customer experience strategy, which is expected to provide a holistic view of interactions a customer will have with brands that are relevant, personalized, meaningful and insightful analysis of your brand.
We would like to acknowledge the efforts of the corporates for sharing their valuable inputs on their best practices they have experienced first-hand. All the feedback is valuable and can provide important insights for you to consider as the industry is always looking to adopt newer marketing strategies.
Let’s look at these 25 Most Trusted Brands how they have made a difference with their newer marketing strategies to retain their leadership position in the Indian Technology Industry.
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