CommScope helping customers to unlock the potential of the 5G revolution


By MYBRANDBOOK


CommScope helping customers to unlock the potential of the 5G revolution

J N Mylaraiah
Director, Enterprise Sales, India & SAARC - CommScope

 

PROMISING 2020
In 2020, CommScope has realigned the business into four business segments - Venue & Campus Networks, Broadband Networks, Outdoor Wireless Networks, and Home Networks. By bringing similar technology and product platforms together, it will accelerate end-to-end networking systems development, shape the most advanced networks of the future and help its customers unlock the full potential of the coming 5G revolution.


Getting an efficient network foundation is critical for the next decade’s 5G buildout, and CommScope is focused on helping operators use both their money and their spectrum efficiently, outdoors and indoors.


 
SET AS A DIFFERENTIATOR

In 2020, CommScope has executed its brand strategy roadmap with the consolidation of ARRIS and Ruckus into the CommScope brand, to further enhance its end-to-end portfolio of networking equipment.


One of the key marketing initiatives is a refresh to CommScope’s website strategy. With the acquisition of ARRIS and Ruckus Networks, CommScope has merged its websites and launched the new commscope.com that showcases the broad capabilities, products and solutions along with its new company story.


CommScope will also continue to maintain its channel partner engagement. The new PartnerPRO program will enable to continually drive indirect demand with and through the partners, and meet the ever-evolving technology needs of CommScope’s end customers.


 
DIGITAL TRANSFORMATION AGENDA

As businesses in India have undergone digital transformation, the amount of data stored in India is expected to skyrocket to 2.3 million petabytes in 2020, twice as fast as the worldwide rate, according to Cushman & Wakefield. With the Indian government passing the Data Protection Bill, which mandates data localization, the push for data localization will mean greater demand for data center and cloud services since data has to be stored in the country. Moreover, for Indian companies to stay competitive amidst the world’s greatest remote working experiment, connectivity will become as critical as water and power.


As organizations plan for the next big thing in digital transformation, they also need to pay attention to the core component – the networks. To address this, CommScope offers Ruckus ICX 7850, the latest offering in Ruckus’ extensive switch line-up, which delivers 100 GbE from edge to core.


CommScope is in an ideal position to help operators address the demands of consumers and enterprises and push the boundaries of technology with its robust portfolio.


 
CYBER SECURITY A PRIORITY

As employees take to remote working during the COVID-19 period, companies should invest in more network bandwidth to allow a greater number of secure VPN connections on an enterprise network.


There is also a recent strain of malware called Emotet which is particularly vicious and involves phishing attacks. Its most successful infection method is still accomplished by email campaigns; however, it now has a Wi-Fi attack vector in its toolbox and they are actively evolving those capabilities. Ruckus customers can substantially mitigate the effectiveness of the Emotet attempts by taking advantage of Client Isolation and our Dynamic PSK and Cloudpath secure onboarding capabilities to help protect them from this new attack vector. 


 
DIGITAL INDIA MAKING STRIDES

5G has been launched in places around the world, but it is only in its infancy, and India is getting ready for the new generation network. As networks operators in India edge ahead for a connected future, CommScope has several new solutions to help operators address the demands of consumers and enterprises and simplify 5G roll-outs.

 

CommScope’s new products and services in this area of 5G include -
•    New RUCKUS Wi-Fi 6 access points (APs)
•    Advancements to CommScope’s OneCell small cell include new 5G NR radios, 5G baseband virtualization and open fronthaul and management interfaces
•    Expanded functionality of the RUCKUS IoT Suite with a new integrated LoRa network server

 
Solutions for 5G also include -

•    Support for sub-6 GHz and mmWave 5G New Radio (NR) wireless connectivity on its NVG558 fixed wireless access (FWA) gateway platform
•    Advanced solutions for Distributed Access Architecture and 10G that drive innovation for 5G and cable technologies.

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