Samsung regains its number 1 position in the India Smartphone market beating Xiaomi: Report
By MYBRANDBOOK
According to a report by Counterpoint, Samsung has regained its number one position in Indian smartphone market. In the second half of 2017, the handset maker lost its position to Xiaomi. The company, the report says, has reached its highest market share in India since 2018.
“...in July and August, Samsung rebounded as India recovered from a nationwide lockdown. Samsung has now reached its highest market share in India since 2018 by adopting an aggressive online channel strategy to benefit from opportunities arising due to anti-China sentiments in the country,” says the report.
In the global market scenario, Samsung has beaten Huawei to regain number one spot with a total market share of 22%. The company has witnessed a 2% increase than the company's 20% share in April, 2020. Huawei’s market share, on the other hand, declined to 16% in August, 2020 from 21% in April, 2020. The Chinese telecom giant is expected to further lose its market share due to US trade restrictions.
According to the report, Xiaomi is witnessing an increase in its market share in Central Eastern Europe. It appears that Huawei’s loss is Xiaomi’s gain in the region.
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