AMITABH KANT
By MYBRANDBOOK
Amitabh Kant is the CEO of NITI Aayog . He is a Kerala Cadre IAS Officer. He is the author of Branding India - An Incredible Story. He has been a key driver of the “Make in India”, Startup India, “Incredible India” and God’s Own Country” initiatives that positioned India and Kerala State as leading manufacturing and tourism destinations.
Kant also conceptualized the “Atithi Devo Bhavah” – “Guest is God” campaign to train Taxi Drivers, Guides, immigration officials and make them stake holders in the tourism development process. He was instrumental in initiatives like Make in India, Startup India, Incredible India and God’s Own Country.
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