Flipkart pilots new social commerce platform 2GudSocial : Reports
By MYBRANDBOOK
Indian eCommerce giant Flipkart is reportedly piloting a new social commerce platform named 2GudSocial to onboard consumers from small towns and lower-income groups.
Flipkart had launched refurbished platform 2Gud in 2018 after putting an end to the year-old strategic partnership with global ecommerce company eBay. Last year, the company had decided to host fresh products across various segments like home and electronics to attract ''value-conscious' customers from smaller cities.
Commenting on the same, Flipkart 2GUD Head, Chanakya Gupta said, "The new business will also drive more customers, many of whom are coming online for the first time. Flipkart is committed to bringing the next 200 million customers online and we see this development plays an important role in that,"
With more than 500 mn Indians relying on the Internet for their day-to-day life, shopping online has become an inherent choice. According to Statista, over 2.14 Bn people worldwide are expected to buy goods and services online by 2021.Whereas an IBEF report states that ecommerce in India is growing at a compounded annual growth rate of 51% from 2017 to 2020 which is one of the highest in the world.
The social ecommerce startups leverage the user bases of social media platforms such as WhatsApp or traditional media platforms to build ecommerce solutions for its customers which are more friendly and personalised.
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