WhatsApp notices 70% drop in frequently forwarded messages
By MYBRANDBOOK
A few days ago, WhatsApp introduced a limit on frequently forwarded messages to one chat at a time has seen a massive 70 per cent drop in such posts being shared or going viral globally, the micro-blogging platform informed.
With billions of people unable to see their friends and family in person due to COVID-19 social distancing in place, people are relying on WhatsApp more than ever to communicate and in such a scenario, the probability of misinformation or wrong health facts going viral is high.
This change is helping to keep WhatsApp a place for personal and private conversations. In a bid to curb the flow of misinformation in COVID-19 times, Facebook-owned WhatsApp on April 7 announced a new limit on frequently forwarding messages where a WhatsApp user can forward such messages to one chat at a time.
This limit kicks in once a message has been previously forwarded five times or more. WhatsApp which has over 400 million users in India last year introduced users to the concept of messages that have been forwarded many times.
These messages are labeled with double arrows to indicate they did not originate from a close contact.
WhatsApp is working with NGOs and governments, including the World Health Organization (WHO) and over 20 national health ministries, to help connect people with accurate information.
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