Nikhil Gandhi to head TikTok in India
By MYBRANDBOOK
The popular short video app,TikTok said, it has appointed Nikhil Gandhi as India head and he will be leading the development of TikTok's products and operations out of Mumbai.
Nikhil will focus on inspiring creativity among TikTok's users, while also working to have a broader positive impact in the country. Before Times Network, Nikhil has worked as Vice President with Walt Disney for 9 years. Previously, he also worked with UTV Global Broadcasting and Viacom Media Networks.
TikTok is owned Chinese based ByteDance, TikTok entered the Indian market in 2017 and has over 200 million users in India and has witnessed rapid growth especially from smaller towns in the country. The specialization of Bytedance is into applying AI and big data analysis to its products to better understand user behaviour and tastes, allowing them to be personalised.
TikTok is the first Chinese-made app to take the world by storm – putting it up there with the competition with the platforms including Facebook, Snapchat, Instagram and YouTube.
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