Mahendra Wahile
Director - Savex Technologies Pvt. Ltd.
Future of India’s IT and Savex
The future of India’s IT industry is highly promising, characterized by robust growth and strong investment in emerging technologies like artificial intelligence (AI) and machine learning (ML). These technologies are becoming central to transformation across sectors such as BFSI, manufacturing, public services, and pharma. Projections suggest IT spending in India will reach USD 160 billion by 2025 and scale up to USD 400–500 billion by 2030. The key drivers of this growth include technological innovation, scalability, and adaptability.
Savex, as a tier-one distribution partner for various IT brands, plays a pivotal role in enabling this growth. The company offers consumer, commercial, and enterprise products, including software and cloud solutions. A significant focus is on the Government e-Marketplace (GeM), which is seeing major investment. Savex has established a dedicated team to drive GeM-related projects and engages in end-to-end execution, often through its partner network. For example, Savex contributed to a unique identification project in Maharashtra, supplying not just cybersecurity products but complementary equipment like UPS systems and display monitors.
Customer Receptiveness to Digital Change
Digital transformation has shifted from being an option to a necessity, particularly with the rise of AI and ML. Key enablers of this transformation include data availability, skilled manpower for analytics, and the organizational will to adapt to new technologies. Cybersecurity is becoming increasingly vital due to growing volumes of sensitive data, and skilled professionals are essential for ensuring secure digital adoption.
Post-COVID, the market has shown increased openness to change, driven by the need for automation and operational efficiency. Savex itself has embraced digital transformation through a custom-built Management Information System (MIS) for partners. This platform allows real-time tracking of orders, inventory, financials, and credit notes. Such digitization has replaced manual processes and enabled Savex to handle high transaction volumes efficiently, which would be unsustainable through human-only intervention.
Strategic Initiatives for Brand Growth
To enhance brand visibility and competitiveness, Savex has implemented several strategic initiatives centered around automation and partner enablement. The company has automated logistics and integrated APIs with vendors, reducing manual work and streamlining procurement. Orders from 50 branches, for example, are automatically routed through ERP systems to respective vendors, ensuring speed and accuracy.
Savex has also launched “Savex Talks,” a series of partner engagement events focused on enterprise products. Conducted across tier-2 and tier-3 cities, where digital adoption lags behind urban centers, these events promote digital transformation in underpenetrated regions. In addition, Savex supports partners with pre-sales and post-sales teams to help them deliver technical solutions more effectively.
With a network of over 8,000 partners in 750 cities, Savex's outreach strategy is both broad and targeted, enabling closer partner relationships and deeper market penetration.
Approaches to Emerging Challenges
Savex is actively addressing future challenges through partner enablement and market-driven feedback loops. It collaborates closely with vendors and end-users to identify real-time market expectations and requirements. This feedback is then used to deliver customized solutions. The company believes in converting challenges into opportunities, which in turn facilitates business innovation and sustains long-term growth.
Gaining Customer Trust and Loyalty
Savex has built a reputation as a channel-friendly company through strong relationship-building initiatives. Since 2000, the company has run loyalty and bonding programs like foreign trips for partners, not just as business engagements but as personal interactions. These trips help foster mutual understanding, create trust, and facilitate deeper collaboration.
The company treats partners like family and engages in ongoing dialogue to understand their needs, business ambitions, and market dynamics. These informal yet strategic interactions have helped Savex develop long-term partnerships and position itself as a trusted advisor rather than merely a supplier.