Rajesh Goenka
CEO, Rashi Peripherals Limited
Future of India’s IT and RP Tech
The future of India’s IT industry looks highly promising, with Artificial Intelligence (AI), Quantum Computing, Extended Reality (XR), and AI-driven cybersecurity set to drive the next phase of technological advancements. Government initiatives like Make in India and Digital India continue to accelerate digital adoption across industries, while the thriving startup ecosystem-especially in fintech, health tech, and edtech-fuels demand for advanced IT solutions.
At Rashi Peripherals (RP Tech), we are at the forefront of this digital revolution, ensuring that cutting-edge technology reaches every corner of India through our extensive distribution network. With 52 branches, 67 warehouses, and partnerships with 60+ global technology brands, we serve over 10,000 B2B customers across retail, enterprise, and e-commerce segments. Our commitment to value addition, innovation, and seamless product availability makes us a key enabler of India’s ICT growth story.
Customer Receptiveness to Digital Change
Digital transformation is reshaping industries at an unprecedented pace, with cloud computing, AI, IoT, and cybersecurity becoming integral to business operations. The adoption of AI-powered devices, automation in supply chains, and smart infrastructure solutions is accelerating, especially in enterprise and government sectors.
In the ICT distribution space, we observe that B2B customers are increasingly prioritizing agility, efficiency, and scalability in their digital investments. While large enterprises and e-commerce players are quick adopters of new technologies, Tier 2 and Tier 3 businesses are still in various stages of digital adoption. Factors like cost, ROI clarity, and the availability of localized solutions influence their pace of transformation.
At RP Tech, we actively support this shift by:
Expanding our portfolio with solutions to meet evolving customer needs Partnering with global technology brands to offer cutting-edge technologies across sectors Enhancing our digital platforms to provide seamless engagement and sales support
While digital transformation presents opportunities, education and awareness remain crucial to driving real change. As a trusted ICT distribution partner, we are committed to bridging this gap by equipping businesses with the right products, insights, and support to maximize their digital potential.
Strategic Initiatives for Brand Growth
With nearly 35 years of industry leadership, RP Tech has built one of the most robust and comprehensive ICT distribution networks in India. To strengthen our brand presence, we focus on: Expanding our reach by increasing penetration in Tier 2 and Tier 3 cities Enhancing value-added programs for our brand partners and B2B customers Organizing roadshows and customer engagement events to showcase new technologies Leveraging digital platforms for brand amplification and partner communication Introducing innovative marketing campaigns to reinforce our leadership in ICT distribution
Approaches to Emerging Challenges
The ICT industry is constantly evolving, and we closely monitor market trends, regulatory changes, and global supply chain dynamics to stay ahead of potential challenges. Our key strategies for 2025 and beyond include:
Optimizing technology adoption to enhance operational efficiency and inventory management. Implementing innovative marketing campaigns to drive awareness and demand. Sustaining our growth momentum by expanding product lines and brand partnerships. Strengthening our embedded solutions and AI-driven product offerings to align with emerging industry trends.
At RP Tech, our customer-first approach, strong market intelligence, and adaptive strategies ensure that we continue to lead the ICT distribution sector, delivering value-driven solutions to our partners and customers.
