Future of India’s IT and Inflow

Santosh Sankunny, Sr Vice President - Cisco BU Inflow Technologies Pvt. Ltd.

The Indian IT industry is at a crucial crossroads amid uncertainty around tariffs, AI-related layoffs, and de-globalisation. Yet, with a strong talent pool, digital transformation, and AI adoption, growth is expected in areas like AI and Cloud computing. Inflow’s technical team is AI-certified in Cisco and excels in Networking, Security, and Collaboration. Supported by a skilled team and a Center of Excellence, Inflow is well-positioned to help the channel ecosystem adopt AI, Cloud, and Security technologies-delivering tangible outcomes and enhancing customer competitiveness in today’s fast-changing environment.

Rajesh Kumar, Sr Vice President - Tech BU, Inflow Technologies Pvt. Ltd.

India’s IT industry is poised for sustained growth, driven by rapid digital transformation across sectors. There’s a strong shift towards adopting advanced technologies like Cloud, AI, and Cybersecurity, with increasing emphasis on innovation and product development for both domestic and global markets.

Key Trends Shaping the Future
Accelerated digital transformation in BFSI, Manufacturing, Retail, Healthcare, and Government
Cloud dominance: Widespread adoption of public, private, and hybrid cloud models, fuelling demand for infrastructure, migration, and security services
Rising importance of cybersecurity across all business sizes
AI and ML integration across IT and business functions
Surge in demand for skilled talent in Cloud, AI/ML, Data Science, and Cybersecurity
IT expansion into Tier-2/3 cities, leveraging untapped talent pools

In this evolving ICT environment, Inflow Technologies plays a pivotal role as a technology enabler. Acting as a bridge between global tech vendors and Indian channel partners, Inflow empowers system integrators and resellers with training, technical expertise, and pre-sales support. This ecosystem support accelerates the adoption of critical technologies like Cloud, AI, Security, and Networking. Inflow’s commitment ensures that Indian businesses can harness these technologies effectively, thus driving the next phase of IT industry growth and digital sophistication.

Customer Receptiveness to Digital Change
Digital transformation adoption is multi-layered and constantly evolving. It involves migrating to new technologies, emphasizing ease of use and the ability to reach a wider audience. Customers recognize both the potential and challenges of this shift. Our two-pronged strategy focuses on service delivery and protection. Market dynamics and reach often shape the direction of transformation. Digital adoption remains a key component, continuously evolving to meet market demands and effectively seize present-day opportunities in an increasingly digital landscape.

Strategic Initiatives for Brand Growth
Inflow’s partner empowerment strategy centers on building strong, collaborative relationships for mutual growth. The company supports partners through strategic alliances and targeted marketing to uncover new opportunities. Its support suite includes a wide product portfolio, pre-and post-sales assistance, and technical support. Inflow also creates customized partner programs to meet specific market needs, enhancing growth and visibility through initiatives like the Execution & Enablement Cycle.

Driven by its Techfluential Edge, Inflow leads technology adoption and business growth across South Asia by empowering partners with cutting-edge tools and full-spectrum support. With an annual run-rate revenue nearing USD 800 million, it is on track to reach the billion-dollar milestone. The FY 2025–26 roadmap includes expanding its base of specialists, collaborators, and a dynamic channel partner ecosystem-key to delivering value, staying ahead of trends, and integrating emerging technologies.

Approaches to Emerging Challenges
As the industry shifts toward a more demanding clientele, cloud-native and hybrid architectures, along with edge computing, are gaining traction. AI in cybersecurity and workflow automation is creating lasting opportunities. 

Inflow’s approach is to engage partners, understand their challenges, and offer tailored solutions-either by onboarding new technology vendors or leveraging existing partners already invested in emerging technologies to address evolving market needs.

Gaining Customer Trust and Loyalty
Inflow Technologies is seen as a trusted advisor by offering end-to-end support throughout the technology adoption journey. 

This includes pre-sales support like solution design, demos, and consultations, and post-sales services such as deployment, training, and troubleshooting. The company prioritizes clear communication, regular follow-ups, and a partner-centric approach, ensuring tailored support backed by a strong solution suite to maintain alignment with partners and customers.