Rajat Vohra
Chief Executive Officer - Redington Limited
"While technology distribution remains our core strength, our Cloud business has recorded over 40% year-over-year growth, driven by the increasing adoption of subscription and consumption-based models. To strengthen our market position, we continue to invest in software, services, and professional capabilities placing a strong emphasis on AI-enabled solutions…
Our operational excellence initiatives include the adoption of Robotic Process Automation (RPA), data-driven decision-making, integrated logistics, and tech-enabled platforms. We are also developing in-house generative AI and Agentic AI solutions. Furthermore, we are equipping partners and employees with training programs to ensure early adoption of emerging technologies, reinforcing our position as a future-ready, innovation-led organization"
Market Positioning and Vision
Our ongoing transformation into a holistic technology solutions provider continues to fuel growth as we sharpen our competitive edge around four pillars: fortifying our core, transforming routes to market, accelerating growth engines, and uniting as One Redington anchored by our values of trust, agility, and partner-centricity.
At Redington, we value our partnerships and believe in fostering relationships built on trust and collaboration. We are accelerating investments in AI, cloud, cybersecurity, and sustainable technologies, empowering partners with enhanced support and training, and expanding omnichannel strategies to deliver seamless customer experiences.
At the close of FY25, Redington achieved a record-breaking global revenue of ₹99,562 Cr, normalized PAT grew 10% YoY, demonstrating sustained profitability across all business lines. This remarkable performance was a result of strong execution across business segments and geographies.
While technology distribution remains our core, our Cloud business has witnessed over 40% YoY growth, fuelled by the increasing adoption of subscription and consumption models. We are continually enhancing our brand positioning by focusing on software, services, professional capabilities and AI-enabled solutions.
Brand Story and Communication
Redington’s brand story is centred around our “Democratizing Technology” mission. We aim to reduce Technology Friction, enabling even the most remote businesses and communities to embrace digital transformation. We bring this narrative to life through thought leadership in leading trade publications and on our website. Our initiative includes immersive partner engagements such as our “Mission 300” program and the annual Redington Forums.
Additionally, we utilize data-driven, personalized outreach via CloudQuarks and RedAI, along with omnichannel campaigns that feature local-language case studies and targeted digital activations. Our core values of trust, agility and partner-centricity underpin all of this. This comprehensive, multi-pronged approach ensures our brand is heard and felt, positioning Redington as the essential catalyst for technological adoption and success within our ecosystem.
IT Outlook and Approach
India is working towards strengthening its Digital Public Infrastructure. The recent Supreme court ruling upholds the right to digital access as part of the fundamental right to life and liberty. The IT industry is rapidly moving towards consumption-oriented models, AI adoption and cloud technologies, and an increasing demand for secure and sustainable solutions is shaping the future of the IT industry. Companies are increasingly relying on these advanced technologies to drive sustainable growth. At Redington, we are implementing new strategies to take advantage of these changes by:
Democratizing technology: We’re eliminating adoption friction through innovative financing models, an intrapreneurial culture and an outside-in, data-driven mindset that anticipates partner needs before they surface.
Scaling AI and cloud platforms: In partnership with AWS, we’re expanding RedAI to deliver GenAI solutions, while enhancing CloudQuarks to simplify cloud consumption for both SMEs and large enterprises.
Empowering SMBs via “Mission 300”: Through targeted events, bespoke solutions and partner upskilling, we’re digitally transforming 300 towns—so even the smallest businesses can thrive in the digital economy.
Enabling hybrid-cloud adoption: Our tailored hybrid-cloud solutions help businesses balance flexibility and control, ensuring seamless integration and scalable growth.
Driving sustainable technology initiatives: Building on our solar-sector expertise, we promote renewable-energy growth by offering eco-friendly technology solutions and supporting green-tech projects. We follow the principles of Climatenomics, as we believe that business growth and sustainability complement each other and one’s success reinforces the success of the other.
Through these initiatives, Redington is not only keeping pace with industry trends but actively shaping India’s IT transformation.
Resonating With Audiences
The IT industry is undergoing a profound transformation, marked by the rapid adoption of consumption-based models, the growing influence of AI and cloud technologies, and an increased emphasis on robust cybersecurity and sustainable solutions. In this evolving landscape, businesses are increasingly leveraging cutting-edge technologies to drive long-term, sustainable growth.
At Redington, our core narrative centres on ‘Democratizing Technology’-a commitment to reducing technology friction and enabling widespread digital adoption. This mission is reflected in every aspect of our operations and positioning, where we are:
A key enabler – Empowering both partners and end customers through accessible, affordable, and seamlessly integrated technology solutions. A trusted partner – Fostering strong, collaborative relationships across the entire technology ecosystem built on reliability and mutual growth. A provider of innovative solutions – Continuously adapting to and delivering the most relevant and emerging technological advancements. A one-stop IT solutions provider for everything below the application layer – From end-to-end infrastructure to a seamless, integrated experience enabled by our strong OEM relationships and an extensive channel partner network.
Redington also plays a pivotal role in supporting partner growth aspirations through services like Channel and Project Finance, consulting, and a well-defined solutions strategy. Our robust ecosystem is further enhanced by:
Actionable market intelligence through regular insights into market trends and product developments, and
Comprehensive go-to-market (GTM) assets, including Direct-to-Reseller (D2R), Redington-Led Fulfillment Routes (RLFR), our mid-market and enterprise channels, the Redington B2B Digital Platform, and CloudQuarks.
This multi-pronged, value-driven approach-anchored in trust, agility, and partner-centricity-ensures that Redington not only meets the evolving needs of the IT ecosystem but also creates lasting, meaningful connections. Ultimately, it positions Redington as the partner of choice across India’s dynamic and diverse markets.
Staying Ahead with R&D
Redington’s research and development (R&D) initiatives are focused on accelerating technology adoption, especially in emerging markets. We aim to overcome barriers and foster innovation by leveraging a robust ecosystem, expanding strategic partnerships, and driving operational excellence to facilitate faster, more efficient technology adoption.
While technology distribution remains our core strength, our Cloud business has recorded over 40% year-over-year growth, driven by the increasing adoption of subscription and consumption-based models. To strengthen our market position, we continue to invest in software, services, and professional capabilities-placing a strong emphasis on AI-enabled solutions.
Our operational excellence initiatives include the adoption of Robotic Process Automation (RPA), data-driven decision-making, integrated logistics, and tech-enabled platforms. We are also developing in-house generative AI and Agentic AI solutions.
Furthermore, we are equipping partners and employees with training programs to ensure early adoption of emerging technologies, reinforcing our position as a future-ready, innovation-led organization.
