Navneet Singh Bindra, SVP & Chief Country Executive - Ingram Micro India

Future of India’s IT and Ingram Micro
India’s IT industry is at a critical juncture where digital transformation has taken the centre stage. As different organizations and verticals are in different stages of their digital transformation journeys, we are seeing an exponential rise in the demand for cloud services, cybersecurity services, edge computing, digital services, etc. Moreover, the promising digital economy roadmap further ensures that the demand for reliable, scalable, flexible and innovative solutions will continue to grow.

That’s why we at Ingram Micro are taking multiple strategic initiatives to help our customers in each stage of their transformation journey. We aspire to play the role of a catalyst of the digital future, and we are taking every necessary action to ensure that our customers have easy access to next-gen solutions. Our self-learning Ingram Micro Xvantage platform, expansive partner network, and multiple programs to empower SBMs across India digitally are playing a pivotal role in crafting a growth-driven path for all stakeholders of the IT industry.

Customer Receptiveness to Digital Change
Digital transformation is no more a mere aspiration in today’s era. It has become more of an operational imperative that can help you achieve organizational excellence and a higher level of agility. Though the pandemic accelerated this transformation, we are now experiencing a stronger momentum across verticals where businesses are looking for integrated, digital solutions.

And I am pleased to acknowledge that our customers and businesses (including large enterprises and SMBs) are quite receptive and they are willing to embrace the change. However, as many organizations lack digital capabilities and the appetite to undergo an organization-wide transformation, they are looking for reliable partners with outcome-based solutions. Therefore, we provide a comprehensive range of technology-led business solutions and a wide range of services, including Professional Services, Cloud Services, Financial Solutions, etc. to help them meet their digital ambitions competently.

Strategic Initiatives for Brand Growth
In today’s competitive market, you can’t quantify your brand presence as it’s all about the trust you have developed, or you are developing within the ecosystem. At Ingram Micro, we are aiming to capitalize on every opportunity to create, capture and deliver value to our customers via every interaction and transaction. Additionally, we try to deliver a superlative experience to our customers at every touchpoint.

To amplify our brand, we have taken a multi-pronged approach, which includes launching our Xvantage platform to completely redefine the way our partners, vendors and associates interact and transact. We work towards deepening our engagements with OEMs and building a more robust partner ecosystem that can help us completely redefine the way technology-led products and business solutions are distributed. We work towards the digital empowerment of the entire partner ecosystem that can help us deliver top-tier solutions to end customers and help them get ready for the new digital era of doing business.

Gaining Customer Trust and Loyalty
We aim to become a strategic enabler of our customers’ success, and this encompasses much more than being a simple technology distributor or a service provider. We focus on building and continuously reinforcing our partnerships through transparent communications and a value-driven approach. All these help us earn the trust of our customers, and they start seeing us as a trusted advisor.

Some of the key attributes that have helped us win the trust of our customers are a customer-first mindset, deep domain knowledge, and a comprehensive understanding of customers’ pain points or challenges. We invest in staying abreast of emerging technologies, changing market dynamics, vertical-specific aspects, and our knowledge plays a pivotal role in guiding our partners about the best-suited solutions. Similarly, our intact focus on consistency in service delivery, quality and support also enables us to build a strong rapport with our customers.