This year’s Brand Book speaks as to how technology companies have performed in comparison to the previous year. It is time for trying and reviewing, testing and talking about the list of the Top 10 brands in the Indian ICT industry, which provides a thorough understanding on how the leading brands have performed with their cutting-edge technologies, their innovative ways to reach out to and connect with the consumers and organizations and how they have enhanced their operational performance and increased their competitive advantage over competitors. These are the powered brands that reach to consumer’s doorstep and enhanced its performance by the best use of IT.

Top Ten Brands 

We live in a digital age in which the power of innovation to transform our world is all around us. Every year VARINDIA brings its channel leadership survey (CLS) to find out the most admired brands in the Indian IT & Telecom industry that enables our readers to articulate the contribution of their brand along with business results. This annual Readership Survey is conducted in 50+ cities in India, including Metros, A and B class cities in the country. On the basis of the survey result, the top brands and the most admired bands have been chosen, where 15,000 voters have exercised their votes to choose their favourite brand. Since most companies do agree that 80% of their products are being sold by their Partners and VARs, it is very much significant that the partner community must have a giant say in this regard as they are the ones who sell the products to the customers.
Additionally, the Survey addresses the strength of the brands inside the organization as well as externally; we provide a more holistic assessment of the brand performance and manage brand value. Information- communication and telecommunications industry are the key input to productivity and growth performance in the country. It has made good progress in modernizing the country’s economy and has started to successfully address structural problems including low levels of human capital and poverty. We believe that a strong brand, drives improved business performance and brand positioning should be identified in such a way that on the functional and emotional level alike, it should refer to arguments and benefits of importance to the target segments.

  1. Top 10 Brands- appleApple is an American company headquartered in Cupertino, California. It designs, develops, and sells consumer electronics, computer software, and online services. Its hardware products include the iPhone smartphone, the iPad tablet computer, the Mac persona computer, the iPod portable media player, and the Apple Watch smartwatch. Apple’s consumer software includes the OS X and iOS operating systems, the iTunes media player, the Safari web browser and the iLife and iWork creativity and productivity suites. Its online services include the iTunes Store, the iOS App Store and Mac App Store and iCloud. Apple’s premium pricing strategy is what places this brand apart from the rest.  It attempts to increase market demand for its products through differentiation, which entails making its products unique and attractive to consumers. This is in tandem with Steve Jobs’ vision who always wished to create a premier product and charge a premium price. The latest phones to hit the market are iPhone 6S, iPhone 6S Plus and iPhone 6E (a phone with a four-inch display) still continue to dominate customer psyche.
  2. googleGoogle is an American Technology company headquartered in Mountain View, California and is positioned as the global leader in Internet-related services and products. These include online advertising technologies, search, cloud computing, and software. Most of its profits are derived from AdWords, an online advertising service that places advertising near the list of search results and has become a household name. Google was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. On August 10, 2015, Google announced plans to change into a holding company called Alphabet Inc., a move that will give the Internet giant more room to experiment outside of search and advertising. Google will continue to be the umbrella company for Alphabet’s Internet interests. Spearheaded by Sundar Pichai as the CEO, Google connects millions of people around the world with information every day. Google’s solutions includes, Android, Gmail, Google Chrome, Google AdWords, Google Analytics, Chrome OS, Google Drive, Google Docs, Google +, Google Apps, Nexus Tablets, Google Maps and Chromebook.
  3. microsoftMicrosoft is an American Technology major and is the world’s largest software maker by revenue. It has managed to influence the life of each and every computer literate by being synonymous with OS. Microsoft unveiled a number of devices that signalled its view of computing now, and where it would like to take consumers. With the latest Windows Phones models, the company expanded its line-up with some impressive interoperability between its devices, which has always been a challenge for such a large enterprise. Satya Nadella took the helm of the company in 2014 with John W. Thompson taking on the role of chairman and Bill Gates becoming more active within the company as its Technology Advisor. Microsoft’s entire product suite includes Windows OS, MS Office suite, Office 365, Microsoft Dynamics, Azure Cloud Platform, Windows Live, Xbox game console, Bing, Skype, Microsoft Development Tools (Visual Studio, Silverlight). This is the core success of Microsoft and that is what the future holds for business, society, leadership, technology and more.
  4. ibmInternational Business Machines Corporation (IBM) is an American technology and consulting company, with headquarters in Armonk, New York. IBM manufactures and markets computer hardware, Middleware and software and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology. More than a hundred years old company, IBM has constantly evolved since its inception. Over the past decade, it has steadily shifted its business mix by exiting commoditizing markets such as PCs, hard disk drives and DRAMs and focusing on higher-value, more profitable markets such as business intelligence, data analytics, business continuity, security, cloud computing, virtualisation and green solutions, resulting in a higher quality revenue stream and higher profit margins. IBM’s association with India is deep-rooted and long-term. As per IBM, India will need some 500 new cities in the next two decades. IBM is also strongly working towards smart cities projects in the country.
  5. intelIntel is an American technology company headquartered in Santa Clara, California. It is one of the world’s largest and highest valued semiconductor chip makers based on revenue. It is the inventor of the x86 series of microprocessors, the processors found in most personal computers. Intel supplies processors for computer system manufacturers such as Apple, HP, Dell, Lenovo and Acer. It also makes motherboard chipsets, network interface controllers and integrated circuits, flash memory, graphics chips, embedded processors and other devices related to communication and computing. With its focus on IOT, Intel is transforming from a PC company to a company that powers the cloud and billions of smart, connected computing devices. The spirit of innovation, technology and manufacturing leadership, and the trust of its customers bring together Intel and this will continue to lead and power the next generation of technologies. Going forward, with the concept of future ready cities and smart cities coming, Intel is focusing to enhance the economic development and sustainability and provide a higher quality of life for the citizens with new information and communication technologies.
  6. ciscoCisco is an American Technology company headquartered in San Jose, California that specializes in designs, manufactures and sells Networking equipment. It is considered to be the largest networking company in the world and has built the brand in such a way that today it has become synonymous with networking solutions. While Cisco’s plummeting sales in the emerging markets has made its presence in Technology Solution business with Security as the main focus, it is starting to regain its lost footing with the company catching on the trends of ‘Internet of Everything’ and Software Defined Networking. In India, it is looking forward to play an active role by enabling digitization of Indian economy and developing the country as a strategic business hub, with their host of products and solutions that includes Networking products, Collaboration, Security & Surveillance products, Wireless, Network Storage Systems, Cisco IOS and NX-OS Software, Interface and Module, Optical networking, Storage Area Networks, Telepresence, VOIP, Security and Data center solutions.
  7. samsungSamsung is a South Korean Multinational company and is the leading provider of Consumer Electronics, IT and Telecom products in India. With the changing landscape in its favour, the company is becoming one of the largest technology companies globally by revenue. With the range of consumer products with cutting-edge technology products available in the market, it creates the necessary hype for users to at least have a look at what the company has launched. Till sometime ago, Samsung was struggling to catch up in the smartphone market; but now the landscape has changed in its favour, with the company becoming one of the largest technology companies globally by revenue. The company has recently announced the availability of premium 18K Rose Gold and Platinum models of the Gear S2 Classic smartwatch. Samsung is also looking to give IoT a big boost by connecting in home experiences, protecting environment and providing better health.
  8. dellDell as a technology company from USA has made its transition from being an industry leader in the hardware business to an end-to-end IT Solutions player. With the aim to tap more enterprise customers with its solutions portfolio, it has made several adjustments to its Channel strategy in the last few quarters. After Dell’s announcement of acquiring EMC for $67 billion, the largest ever in the technology industry sector, it has enabled it to challenge rivals like Cisco Systems, IBM and Hewlett-Packard in cloud computing, mobility and cyber security space. Dell believes that embracing technology and empowering entrepreneurs will help propel cities into the future, with its strong  products and solutions portfolio that includes Personal Computers, Workstations, All-in-Ones, Laptops, Servers, Monitors, Tablets, Ultrabook, Storage, Networking, Converged Infrastructure Solutions, security products, IT Services, Datacenter and Virtualization.
  9. hpHP Inc is a technology company based out of Palo Alto, USA and is one of the world’s largest information technology companies. Formerly known as Hewlett-Packard, it ceased to exist on November 1st, 2015 after it split into two companies – HP Inc. and Hewlett Packard Enterprise. HP Inc’s Printing and Personal Systems is a $57 billion annual revenue business that includes personal computers (laptop & tablets), Desktops, mobility devices, workstations, printers, Ink and tonner, displays & accessories, managed-print services, and Business solutions. Hewlett Packard Enterprise’s commitment to global citizenship is based on a foundation of strong corporate accountability and governance, a commitment to environmental responsibility and active investment in local communities.
  10. LGLG is a South Korean multinational  corporation. It makes electronics and telecom products in over 80 countries. Pioneering in technology through LG`s innovative start and continuous growth, LG is becoming a fast and smart global brand of the future. LG comprises of four business units ― Home Entertainment, Mobile Communications, Home Appliance and Computer products and is one of the world’s leading producers of flat panel TVs, mobile devices, home appliances, air conditioners, washing machines, refrigerators and Business. LG’s keeps on innovating in new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company.
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