India's retail sales of OnePlus to end
By MYBRANDBOOK
OnePlus sales may be discontinued by major Indian retailers on May 1, 2024, due to persistent problems with low profit margins and service claim delays. This decision was made public by the South Indian Organised Retailers Association (ORA) and will impact establishments such as Poorvika and Sangeetha. OnePlus minimises possible inconveniences to clients by selling directly to them online.
ORA said in a letter to Ranjeet Singh, Sales Director of Oneplus Technology India that for the entire last year, the retailers body has faced significant obstacles associated with selling OnePlus products, which remain unresolved.
"Despite our persistent efforts to address these concerns with your company, little progress or resolution has been achieved. Promises made have not been fulfilled, leaving us with no recourse but to take this drastic measure.
ORA painfully wishes to inform our collective decision to halt the retail of OnePlus products in our establishments from 1st May, 2024,” the body said.
ORA also pointed out that consistent low profit margins on OnePlus products have made it challenging for the retailers to sustain their businesses, particularly amid rising operational and financial costs.
It also mentioned that customers are dissatisfied due to continued delays and complications in processing warranty and service claims.
ORA said model-specific bundling requirements have forced retailers to carry non-moving products, adversely affecting their already slim margins and posing unsustainable losses for their businesses.
As esteemed partners, we had hoped for a more fruitful collaboration with OnePlus. Regrettably, the ongoing issues have left us with no alternative but to discontinue the sale of your products in our stores, ORA said.
The body urged OnePlus to proactively address the concerns before the end of this month.
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