Deepak Sar 
Distribution & Alliance Director - Hitachi Vantara

DRIVING BUSINESS-ORIENTED GOALS 
The brand strategy of Hitachi Vantara is tied to further expanding the Hitachi brand globally with an emphasis on building awareness of its leadership in helping turn companies from data-rich to data-driven in support of their business objectives. The Marketing brand positioning and awareness priorities for Hitachi Vantara in 2023 include – 
Refreshing the brand identity and messaging to better reinforce its heritage and leadership in being engineered for the data-driven 

Addressing the challenges of businesses at any stage of their digital journey through Hitachi Vantara’s cloud-based products, digital solutions and professional and managed services offerings 

Articulating its differentiated capabilities through thought leadership insights, global and regional marketing and communications initiatives. 

POWERING THE FUTURE WITH INNOVATION        
India has always been a leader in the services sector for the IT Industry. Over time, India has emerged as the hub for product development and digital innovation. Hitachi Vantara has also been working towards transforming businesses from being data rich to data driven. The way it is pictured by different research agencies, IT will not remain the enabler of businesses, but will become a key business driver and creator. 

REINFORCING CUSTOMER BELIEF           
Hitachi Vantara products and its services have been winning the trust of customers for over two decades. It takes pride in providing 100% data availability guarantee to its customers on all storage products, backed by SLA. Almost all private sector banks in India run on Hitachi Vantara technologies, including all the new age banking applications. Hitachi Vantara runs the largest SAP infrastructure in the country and takes pride in managing the exchanges.  
Customer trust is built by ensuring that Hitachi Vantara delivers the promise of sale, which it has always been constant with. In addition, for the customers to experience its technologies, Hitachi Vantara runs POC and COE through its partners. This demonstrates and establishes trust with them before they make a purchase. Hitachi Vantara also runs programs with its partners to help customers with demo equipment.  

CAPITALIZING ON R&D EXPERTISE       
India is one of the fastest-growing markets in APAC and a key contributor in Hitachi Vantara’s worldwide business. The company has product development and innovation labs in India that are responsible for R&D of hybrid cloud and AI products. It is working on multiple patents on the innovations in AIOps using deep learning and advanced data pipelines. 
 

A few Hitachi Vantara products developed by their expert teams in India are -   
Hitachi Kubernetes Service (HKS) - a highly secure and scalable SAAS platform to provision and manage Kubernetes clusters 
Everflex/Hitachi virtual storage as a service (HVStaaS) - a highly secure and scalable SAAS platform to provision and manage storage arrays 
Hitachi Cloud Acceleration platform (HCAP) - a platform to help speed up and automate cloud transformation initiatives and has accelerators for deploy, test, workflow, assess/security and observability 
 

AIOps - a product that uses big data, deep learning, modern and scalable data ingestion and aggregation.  
Last year, the brand has also opened its first ever global Hitachi Application Reliability Center (HARC) in Hyderabad that serves as a center of excellence (CoE) focused on optimizing cloud workloads for global clients. 

POSITIONING FOR EXCELLENCE         
Shaping perception and building a strong brand image in the market is an important ongoing process for Hitachi Vantara. The company believes that it is important to build broad awareness of its differentiation in the near-term around its capabilities that people may not realize Hitachi Vantara has. This supports its goal to develop Hitachi Vantara’s perception as a leading solution provider that turns businesses from data-rich to achieving data-driven outcomes.  
The company’s messaging is unified globally and locally for the greatest Hitachi Vantara voice across all marketing materials. It targets specific industries and customers through a variety of global, regional and partner messages and integrated GTM campaigns/programs for global scale along with a localized impact. The major distinction in Hitachi Vantara’s branding comes through the acceptance of its partners.