Intex Technologies is planning to invest in Rooter, the world’s first digital platform that connects, engages and helps sports audiences to interact with each other on a real-time basis during an event.
The sports social engagement app earlier successfully raised funds from Bollywood star, Boman Irani. Rooter with its user engagement features such as live-match prediction, quizzes, and chat forums becoming extremely popular with users, Rooter’s audience base and the time spent by an average user on the app has increased significantly.
With the approaching sports season, Rooter hopes to far exceed the 50,000+ downloads it currently sits on, and aims to cross half a million downloads by the end of the IPL.
Commenting on the investment, Keshav Bansal, director, Intex Technologies & Owner of Gujarat Lions said, “As sports is an extremely emotion-driven phenomenon and the sports fan engagement platform is a completely uncharted territory, Rooter has limitless scope for growth. Being a consumer-facing company, Intex has thrived on sports to fulfil marketing goals and enhance consumer connect. By funding start-up ventures like Rooter, we want to take brand Intex to the next level where it connects with the global audience.”
The freshly infused capital will be utilized by Rooter to strengthen its technology team, while maintaining a lean structure. Rooter also aims to add more numbers to its sales and marketing team as well as to the content division to bolster the vernacular versions of the app.
The funding will, in addition, help accelerate the platform’s expansion into South-East Asia markets and catalyze partnerships with sports teams and leagues across the globe. Rooter’s ambition to carry out merchandizing activities and possibly fan-player interactions will also get a boost.
Piyush Kumar, founder & CEO, Rooter said, “Rooter is essentially a tech-based platform and we wanted to have an investor on board who could also be our strategic partner and help us evolve our product to fully realize its potential. Intex’s deep understanding of the smart phone market and its popularity in Tier-2 and 3 cities of the country will help us in leveraging for promotions and develop Rooter’s novel idea further, optimizing it to perfectly fit the needs of smart phone users everywhere.”