Distributors continue to be strategically important partners, by making significant contributions to the success of the business objectives of vendors. Distribution channel is also known as marketing channel or marketing distribution channel and is clearly linked to the success of its partners. Adding more value to products and services, these Value Added Resellers (VARs) and regional distributors have left no stone unturned to complete and accomplish themselves as unbeaten.
With a right combination of resources, distributors bring technology solutions to the market and in the process create a true value proposition for its partners. There is no denying that the distributors are the cheerleaders of the industry as they provide customers the latest and most relevant technology solutions and act as the growth drivers to meet their demands for the best-of-breed technology products and solutions without any waiting period. Armed with the best-of-breed technology solutions, various national and regional distributors have made their mark in the value-added landscape. The distributors are well on their way to align their business models more closely with their tech vendors by providing highly-skilled technical support to offer deep expertise for world-class customer satisfaction.
With the passage of time, Value Added Distributors (VADs) are accelerating the sale of strategic incubation product solutions into the market place with focus incentives to drive reseller growth for strategically targeted solutions. They are also making their presence felt by creating an enhanced and superior level of service for partners and customers in the technology space to help customers choose the best combination of software, hardware and services to meet the desired objectives. Secondly, VADs are aimed at creating an enhanced and superior level of service for partners and customers on the latest technologies and the role has built on a unique business model with a specialized resource portfolio optimized for increasing adoption and market development of specialty solutions. VADs also offer training, educate and help reseller understand the customer requirements to deliver appropriate solutions and understand the requirements that they should go all out to create a more compelling demand generation.
This year, distributors have realized the massive opportunities in e-commerce, Big Data, Cloud Computing and IoT (Internet of Things). Thus, majors like Ingram Micro, Redington, HCL have gone very aggressive while promoting various offerings to the channel. Further, technology disruption makes all the distributors and VADs to work consistently by maintaining an effective strategy to be more successful. While there are players who are established, some emerging players have jumped in the bandwagon. This year’s Brand Book looks at the current dynamics in the distribution space where the emergence of VADs are helping businesses improve productivity, efficiency and collaboration.
Abacus Peripherals Private Limited
Head of the Organization: Mr.Umesh Modi
Address: 29, Apurve Industrial Estate, Makwana Road, Marol Naka, Andheri East, Mumbai – 400059
Telephone/ Fax: 022-40914601/02
Core competency: ABACUS started its operations with a single product in 1997, DRAM Modules. ABACUS set up a state of the art SMT facility at its plant in Daman to manufacture DRAM Modules following international standards of manufacturing, testing and repairs. ABACUS has grown to be India’s largest RAM module manufacturer with its headquarters in Mumbai employing more than 250 professionals across the country. Company distributes its memory modules as well as other international brands of IT products through a network of 21 branches across the country with a network of over 4000 distributors, resellers and system integrators across the country to grow their business and service their customers better.
Aditya Infotech Ltd.
Head of the Organization – Mr.Aditya Khemka
Designation: CEO & Director
Address – A-12, Sector 4, Noida, Delhi NCR, India – 201301
Telephone/Fax –+91- 120-4555666
Website – www.adityagroup.com
Core competency: The Aditya Group with headquarters in Noida, Delhi NCR. It has a proud heritage of 100 years in which it has built enduring relationships with its vendors, business partners, associates and of course customers. Aditya Infotech Ltd. (AIL) – the technology arm of Aditya Group, is a leading global player, delivering technology driven security solutions with special expertise in Electronic Video Surveillance Products and Solutions. Aditya has the unique distinction of securing more than a million locations across a wide spectrum of varied industries, government establishments, retail chains, educational institutions, financial institutions, public spaces and infrastructure projects.
Avnet Technology Solutions (India) Pvt. Ltd.
Head of the Organization –Mr. Naresh Desai
Designation: Country General Manager
Address – A 301, 3rd Floor, Supreme Business Park, Behind Lake Castle, Hiranandani Business Park, Powai, Mumbai – 400076
Telephone/Fax – 022-44200200/022-44200201
Website – www.ats.avnet.co.in
Core competency: Avnet is a FORTUNE 500 company and one of the world’s largest global distributors of electronic components, computer products and embedded technology serving customers in more than 115 countries. From components to cloud and design to disposal, Avnet brings products, services and solutions to customers that build, sell and use technology, globally, $27.9 billion in FY15 annual revenue, with 96 acquisitions since 1991 and has 100,000+ customers base with more than 800 suppliers and presence in 400+ locations worldwide.
Beetel Teletech Limited
Head of the Organization – Mr.Alok Shankar
Address –Beetel Corporate Center, First Floor,B Wing, Plot No.16,Udyog Vihar Phase IV, Gurgaon-122001, Haryana
Telephone/Fax– 0124- 4823500/0124- 4146130
Website – www.beetel.in
Core competency: Beetel Teletech Limited (Beetel) is a leading distribution and manufacturing company in India offering a wide range of innovative products in mobile handsets and accessories, fixed line telephone, enterprise solutions and IT peripherals. Beetel creates long-lasting relationships with customers by offering the latest technology, products and solutions at the most competitive prices.
Beetel was incorporated in 1985 as part of the Bharti Group. In 2014, Bharti Group and Brightstar Corp. completed an exciting joint venture to enhance Beetel’s strong distribution position by building new mobile handset and accessories product lines in India. As part of the agreement, a Brightstar subsidiary acquired a majority interest in Beetel in October 2014.
ComGuard Infosol Pvt.Ltd.
Head of the Organization –Mr. Harish Rai
Designation: Country head-India
Address – MBC Centre, G.F., 143/A Ghodbunder Road, Opp. Cine Wonder Mall, KapurBawdi, Thane, Mumbai – 400607
Telephone/Fax– 022- 61934800
Core competency: ComGuard is a leading Value added Distributor (VAD) in the IT security space and has a reach across the Middle East and North Africa region. The company was established in 2002 and is headquartered in Dubai, UAE. Comguard is a part of Spectrum Group which is engaged in IT networking and security training, and consultancy. Core competency of Comguard is about the skill sets which has made it one of the fastest growing VAD in the region. ComGuard relies on its strong channel support to penetrate into nascent markets to support for extensive product portfolio that is studded with 27 leading network and security vendors. This has enabled us to extend our reach to our existing range of products, while penetrating into virgin markets for many of our new products.
Compuage Infocom Limited
Head of the Organization –Mr.Atul H. Mehta
Address –D-601/602 & G-601/602, Lotus Corporate Park,Graham Firth Steel Compound, Western Express Highway,Goregaon (East), Mumbai – 400 063.
Website – www.compuageindia.com
Core competency: Compuage one of India’s leading IT distribution company, over the years has trail blazed its way into being the most sought after, value added distributor of global IT brands. Having a nationwide presence, Compuage is a system oriented and process buy followers on instagram driven company. Added to this, is a strong IT enabled distribution backbone, a solid financial and inventory management system, a young and dynamic sales team and a committed channel spread across the country. Core competency is to distribute leading edge technology products and services, using the best business practices and technology, thereby fulfilling and exceeding customer and vendor expectations.
Creative Peripherals & Distribution Pvt. Ltd.
Head of the Organization: Mr.Ketan Patel
Address: 375/377, Babu Bldg., Office No. 20, 2nd Floor, Lamington Road, Grant Road (E), Mumbai – 400 007
Telephone/ Fax: 22 40811234/ 22 28903558
Core competency: Founded in 1992 by three people, Creative Peripherals , today employs more than 175+ people and is a market entry and PAN-India distribution specialist. In all these years, Creative Peripherals has partnered with a number of renowned Brands specializing in IT, Lifestyle, Imaging, and Telecom products. Our flexible supply chain management are agile to meet the dynamic changes of the growing consumer electronics market in India. Over the years we have managed to stay ahead of the competition by quickly adapting to all the changes that distribution business constantly demands.
Elcom Trading Company Pvt.Ltd.
Head of the Organization: Mr.Sunil Narang
Address: 302, Madhuban Building 55, Nehru Place, New Delhi, Delhi 110019
Telephone/ Fax: +91-11- 2646 9059
Website: www. elcomonline.net
Core competency: Delhi-based Elcom Trading Company Private Limited is one of the leading names in the IT distribution markets in India that supplies, supports and maintains IT products through its branches in the country by offering its wide range of solutions. Elcom Trading has a formidable track record in the distribution of IT products. The company has built up a formidable reputation as a leading IT distribution company in India. A leading importer and distributor, Elcom Trading was incorporated in 1992 with a distinctive objective of providing IT range of quality products in and around Delhi. With the passage of time, their distribution activities have been extended to other parts of the country as well.
Element14 India Private Limited
Head of the Organization: Mr.Ravi Pagar
Address: 2nd Floor, No.15, Theme House, Krishnanagar Industrial Area, Off Hosur Main Road, Bangalore, India 560029
Telephone/ Fax: 80-4000 3888/80-4000 3880
Core competency: element14 is a high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair. element14 has operations in Europe, US and Asia Pacific regions. We are committed to providing superior customer service with a local language website, local currency, broad range of in-stock products and delivery options to meet the needs of customers around the world. In addition, our global reach as part of Premier Farnell Group provides greater access to stock and stronger relationships with suppliers, ultimately allowing us to better serve your needs with the latest technologies and a wider range of products.
Fortune Marketing Private Limited
Head of the Organization – Mr.Manoj Gupta
Designation: M.D & CEO
Address – 201-202, Gedore House, 51-52, Nehru Place, New Delhi – 110 019
Telephone/ Fax – 011-26414468/011 – 26462248
Website – www.fortune-it.com
Core competency: Fortune Marketing story has been replete with constant evolution and elevation, glories and achievements, one after another. Merely a Delhi-based IT-trading company of 1994 has enlarged into an out-and-out distribution company for electronic security and computer hardware products with a solid pan-Indian presence and appeal. An ISO 9001:2008 company, Fortune today distributes more than 500 products, provided by some top-tier global brands, through its channel literally becoming a one-stop-source for different security-surveillance and IT-requirements with an absolute supremacy in IP CCTV-products, Biometric products, Access Control, Computer Hardware and Peripherals, Data Storage Solutions, Networking, Mobile Accessories, Audio and Multimedia products and Software products.